The Challenge
When Old Camp whiskey launched their “Get Country” campaign, designed to raise brand awareness with rural Millennial and Gen-Z country fans, they asked Soho to deliver a high-energy touring experience our audience wouldn’t soon forget.
The SOLUTION
Naturally, we started by kitting out a classic Chevy monster truck with wood paneling and Old Camp branding. An irresistible photo opp, our 48″ tall set of wheels pulled up to an Old Camp pit stop including a bar flanked with vintage gas pumps and checkered flags, and an Old Camp RC racetrack.
The experience traveled to top country music festivals and markets in the nation, giving the people a taste of the Old Camp lifestyle and encouraging fans everywhere to #getcountry.
THE RESULTS
10
activations
20K +
consumers reached
150
inches of big wheel action
