Shiner: Windy City

Smoke Out

the challenge

SHINER NEEDED A STANDOUT PRESENCE AT WINDY CITY SMOKEOUT THAT NOT ONLY DROVE ENGAGEMENT BUT ALSO MAXIMIZED BEER SALES.

the SOLUTION

WE CRAFTED A BOLD 50X50’ FESTIVAL FOOTPRINT WITH CUSTOM SEATING, PRODUCT PERSONALIZATION, AND EXCLUSIVE TASTINGS. INTERACTIVE GAMES AND STRATEGIC POS DISTRIBUTION EXTENDED SHINER’S REACH ACROSS THE EVENT, ENSURING EVERY SIP WAS PART OF AN UNFORGETTABLE FESTIVAL EXPERIENCE.

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6 YEARs

ACTIVATED (2018-2024)

50,000+

BEERS SOLD AT OUR BOOTHS

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APEROL