Grand Marnier:
Grand Encounter
WE BROUGHT THE WORLD OF GRAND MARNIER TO LIFE IN AND CREATED AN ENCOUNTER OF UNEXPECTED PROPORTIONS THAT ATTENDEES WILL REMEMBER.
the challenge
GRAND MARNIER WANTED A MULTI-MARKET, EXPERIENTIAL PROGRAM DESIGNED TO CONVEY THE BRAND PROPOSITION WHILE DISMANTLING PRECONCEPTIONS, DEMYSTIFYING THE LIQUID, AND ESTABLISHING COOL CREDENTIALS.
the SOLUTION
SOHO'S SOLUTION DELIVERED SOCIAL CURRENCY TO ATTENDEES THROUGH BRAND EDUCATION AND ENGAGING, CULTURALLY RELEVANT ACTIVITIES THAT CULTIVATED BRAND ADVOCATES WHO WOULD ENTHUSIASTICALLY RECOMMEND GRAND MARNIER TO THEIR PEERS. EACH EVENT OFFERED E-COMMERCE OPPORTUNITIES, PHOTO OPS TIED TO SOCIAL MEDIA, LIVE MUSIC, DANCING AND TIPS FOR CRAFTING DELECTABLE GRAND MARNIER COCKTAILS.
