AIRBNB: 2023
HOLIDAY PARTIES
the challenge
AFTER A PANDEMIC PAUSE, AIRBNB WANTED TO REVIVE ITS REGIONAL HOLIDAY CELEBRATIONS—CRAFTING EXPERIENCES THAT FELT PERSONAL, LIVELY, AND REFLECTIVE OF ITS BRAND CULTURE.
the SOLUTION
SOHO CURATED HOUSE PARTY–STYLE GATHERINGS ACROSS SEVEN U.S. MARKETS, CULMINATING IN A FLAGSHIP CELEBRATION AT AIRBNB’S SAN FRANCISCO HQ. EACH EVENT FEATURED INTERACTIVE ELEMENTS, LIVE ENTERTAINMENT, AND BESPOKE FOOD & BEVERAGE MOMENTS, TURNING TRADITIONAL OFFICE PARTIES INTO UNFORGETTABLE CELEBRATIONS.
