Citi: Giving

Tuesday

the challenge

GIVING TUESDAY IS THE BIGGEST FUNDRAISING DAY FOR MANY NONPROFITS, AND CITIBANK WANTED TO REINFORCE ITS COMMITMENT TO COMMUNITY IMPACT. BY PARTNERING WITH NO KID HUNGRY, CITI AIMED TO INSPIRE BOTH CONSUMERS AND EMPLOYEES TO TAKE ACTION IN THE FIGHT AGAINST FOOD INSECURITY.

the SOLUTION

SOHO EXPERIENTIAL TOOK OVER ONE OF MANHATTAN’S BUSIEST HUBS—OCULUS CENTER—WITH A HIGH-IMPACT ACTIVATION. PARTNERING WITH MARQUEE COLLABORATORS LIKE THE NEW YORK METS, WE BUILT A DYNAMIC PHOTO EXPERIENCE THAT AMPLIFIED CITI’S YEAR-ROUND FUNDRAISING EFFORTS. THE ACTIVATION WASN’T JUST ABOUT A SINGLE DAY—IT WAS ABOUT IGNITING A MOVEMENT.

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7 YEARs

OF ACTIVATIONS 

MORE EXPERIENTIAL CASE STUDIES

APEROL