THE THRONE

NATIONAL BASKETBALL PLAYERS ASSOCIATION

the challenge

THE NBPA LAUNCHED THE THRONE, A PREMIER NATIONAL HIGH SCHOOL BASKETBALL TOURNAMENT, AND NEEDED A WAY TO INTEGRATE SPONSORS WHILE CURATING A PREMIUM PLAYERS’ LOUNGE.

the SOLUTION

SOHO PARTNERED WITH NIANTIC, JBL, AND GARY LAND PRODUCTIONS TO BUILD AN IMMERSIVE SPACE FEATURING A WELCOME DINNER, PANEL DISCUSSIONS, AND INTERACTIVE LEARNING SESSIONS. DESIGNED TO PREPARE YOUNG ATHLETES FOR LIFE BEYOND THE GAME, THIS LOUNGE BLENDED EDUCATION, RELAXATION, AND ELITE BRAND ENGAGEMENTS.

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MORE EXPERIENTIAL CASE STUDIES

APEROL