CAMPARI

APRÈS Ski

the challenge

APEROL WANTED TO EXTEND ITS SEASONAL APPEAL—POSITIONING THE APEROL SPRITZ AS THE ULTIMATE APRÈS SKI DRINK.

the SOLUTION

SOHO LAUNCHED THE APEROL APRÈS SKI CAMPAIGN, BRINGING VIBRANT, SKI-THEMED SAMPLING EXPERIENCES TO RESORTS ACROSS COLORADO, MONTANA, AND CALIFORNIA. BRANDED IPADS CAPTURED CONSUMER DATA, SKI-IN/SKI-OUT LOUNGES DROVE TRIAL, AND BOLD POS MATERIALS MADE THE APEROL SPRITZ A STAPLE ON THE SLOPES.

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200,000+

SOCIAL IMPRESSIONS

46 EVENTS

EXECUTED

MORE EXPERIENTIAL CASE STUDIES

APEROL