Lancôme: Go Big
With Monsieur Big
LUXURY POP-UP FOR LANCOME’S NEW PRODUCT LAUNCH: MONSIEUR BIG AND MATTE SHAKER
the challenge
LANCÔME WANTED TO LAUNCH THEIR TWO BIGGEST PRODUCTS FOR THE MILLENNIAL MARKET WHILE CHANGING BRAND PERCEPTION THROUGH AN AMBITIOUS TRAVELING POP-UP.
the SOLUTION
SOHO CREATED A “GOING BIG!” EXPERIENCE THAT INCLUDED A SMART VANITY MIRROR WITH FACIAL RECOGNITION, GESTURE TRACKING, AND LIVE PEER-TO-PEER VIDEO CALL, PERSONALIZED TO THE CONSUMER. TO DRUM UP EXCITEMENT AND BUZZ FOR THIS VITAL BRAND MOMENT, SOHO EXECUTED A ROBUST SOCIAL AND DIGITAL MEDIA CAMPAIGN, COMPLETE WITH INFLUENCERS AND TARGETED MEDIA.
