campari

bar convent brooklyn

the challenge

Campari wanted to make a statement at Bar Convent—not just show up, but show off. The goal: captivate industry tastemakers with an experience that would stop traffic and spotlight their portfolio with style and substance.

the SOLUTION

Soho delivered a bold 20’x20’ walkaround footprint featuring four uniquely curated bars, each telling its own brand story under the Campari umbrella. At the heart of the activation was a live Campari Academy seminar, The Business of Chill, hosted by the magnetic Michael Moberly and Jessamine McLellan—blending thought leadership with hospitality swagger.

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