GLOBAL POKER
F1 SUMMER ACTIVATIONS
WE SET HEARTS RACING IN AN ACTIVATION THAT FUSED THE HIGH-STAKES EXCITEMENT OF POKER WITH THE ADRENALINE OF F1 RACING.
the challenge
ONLINE CASINO GAME PROVIDER GLOBAL POKER WANTED TO INCREASE CONSUMER ENGAGEMENT AND DRIVE USER ACQUISITION IN A CROWDED, HIGHLY COMPETITIVE MARKET. THEY NEEDED TO CAPTURE ATTENTION AND KEEP PLAYERS COMING BACK FOR MORE.
the SOLUTION
SOHO AND CAST IRON COLLABORATED TO CREATE A BUZZWORTHY MARKETING CAMPAIGN, THE GLOBAL POKER F1 SUMMER ACTIVATIONS, WHERE ATTENDEES WERE WELCOMED INTO AN IMMERSIVE EXPERIENCE INCLUDING AN F1 FERRARI CAR CENTERPIECE, A FIRE SUIT CHALLENGE GAME, FERRARI SIMULATORS, AND A GLOBAL POKER PHOTO MOMENT.
