Twitter

Super Bowl LIV

The Challenge

The challenge from Twitter was to elevate their presence inside Radio Row at Super Bowl LIV in Miami, breaking through the noise and positioning Twitter Sports as THE place to be leading up to the big event.

The SOLUTION

Inspired by a singular tweet touting Twitter as the best sports bar in the world, we designed a Twitter Sports Bar that would inspire conversation amongst the most relevant talent, media, partners, and clients.

We included a bar, of course, which served up much needed sustenance, and acted as a set for content capture with major talent. The space featured a lounge, live-feed ticker tape, and a full-wall interactive digital screen, along with custom neon signage and street art inspired exterior. The result was a 4-day party for the books.

THE RESULTS

125

celebrity attendees

36MM +

video views

45MM +

direct social media engagement

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