The Challenge
Ventanitas are part of the fabric of Miami, cultural staples that keep the city connected and moving at a frenetic pace. Soho teamed up with Brugal to bring 1888 Ventanitas to life in high traffic areas in South Florida. Consumers were invited to slow down and savor 1888 double-cask aged rum.
The SOLUTION
During morning sessions, consumers were invited to enjoy a Cafecito and pastelito while lounging at the space. Once the evening sessions started the rum bar opened for consumers to have their choice of a signature cocktail with 1888.
THE RESULTS
1,077
RUM BAR ATTENDEES
989
1888 COCKTAILS served
128%
ATTENDANCE RATE
