Giving Tuesday stands as a crucial period in the annual cycle of non-profit fundraising, presenting an opportunity to spotlight those in need during the holiday season. Citi Bank assigned Soho the task of bringing their enduring partnership with No Kid Hungry to life at the Oculus Center in lower Manhattan.

The objective was to foster brand affinity with customers and passersby, emphasizing that Citi is a steadfast ally for the community and upholds a responsibility to serve, particularly during times of heightened need. The message was clear: no child should have food on their wish list, and Citi commits to sustaining fundraising efforts to eradicate food insecurity.