The Challenge
Citi looked to Soho to execute their return to The LA Art Show for the fifth year with a major splash. Unveiling new works and partnerships, Soho’s mission was to activate a new and improved gallery space amplified by a series of artist talks throughout the weekend.
The SOLUTION
Soho created an exclusive lounge space with a curated collection of artworks featuring four galleries: Bruce Lurie Gallery (Los Angeles, CA), Markowicz Fine Art (Laguna Niguel, CA & Miami, FL), Fabrik Projects (Los Angeles, CA) and K+Y Contemporary Art (Paris, France). Throughout the course of the show, Citi hosted panels and invited both the owners of galleries and the artists they work with on stage for a series of in-depth and engaging live interviews. Gallerists and selected artists shared stories on how they became involved in art, opportunities they’ve had as well as challenges they have faced in their business and explored the impact of art on society.
THE RESULTS
6,000+
Show Attendees Per Day
19,836
Booth Attendees
6
Gallerist/Artist Talks
