rick@sohoexp.com

  BY BRIAN COUCH | MARCH 17, 2021  Word of mouth is the oldest, but still reigning champion of marketing.  Convince and Convert reported in 2018 that “83% of people in the US would be more interested in buying a product if it was recommended to them by a friend or family member”.  It isn’t

  -BY RICK KILEY, originally published on MediaPost   Since the onset of the pandemic, parallels have been drawn to the Spanish flu that hit the United States in 1918. Like today, gatherings were prohibited, businesses and schools shut down, and the country ground to a halt. Once over, the result was the Roaring ‘20s: a

New digital, experiential offering allows brands to increase reach and capture consumer feedback through nearly touchless product sampling   New York, NY, February 11, 2021 – Following the recent launch of their Virtual Events Group, led by agency leader Lauren Weber, award-winning NY-based agency Soho Experiential announces an exciting new tool to address the unique

BY BRIAN COUCH | JANUARY 29, 2021 Most people in the events and experiential marketing world would agree that 2020 didn’t quite go as planned. Much of the year was spent answering questions about whether we’d survive or when we expected events to return. Well, the truth is…for Soho, events never stopped. The events we are doing these days look different than they did pre-pandemic, but we have adapted and found ways to help our partners effectively reach

Agency expands capabilities to offer brands a range of engaging virtual events and experiences, including ambassador and promotional staff training programs New York, NY, September 29, 2020 – Around the world, the pandemic has not only uprooted lives but created new challenges across a range of industries, many of which rely on events, concerts, conferences,