NEWS

Luxury expert Ken McCallum joins Soho Experiential to drive Auto Division

Luxury expert Ken McCallum joins Soho Experiential to drive Auto Division Originally published on Agility PR New York City (April 17, 2023) – Soho Experiential (@sohoexp), a New York City-based global experiential marketing agency with expertise in beverage alcohol, finance, and retail sectors, announces the addition of Ken McCallum, a 20-year media director veteran with extensive experience …

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GLOBAL MARKETING AGENCY ANNOUNCES REORGANIZATION

Global Marketing Agency Soho Experiential Announces Reorganization  New York City (April 10, 2023) –  In response to the unprecedented 260% growth from pre-Covid levels, New York City-based Soho Experiential (@sohoexp), known for its global experiential marketing services in beverage alcohol, finance and retail sectors, announced it has restructured the organization as an employee-led company. Visionary …

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MARKETING LUXURY TRAVEL BRANDS HAS A LOT IN COMMON WITH MARKETING LUXURY CONSUMER GOODS

MARKETING LUXURY TRAVEL BRANDS HAS A LOT IN COMMON WITH MARKETING LUXURY CONSUMER GOODS BY BRIAN COUCH | MARCH 6, 2023 Soho Experiential has nearly two decades of experience marketing luxury goods with a focus in wine/spirits.  The agency’s learning has proven useful in other verticals within the world of luxury over the years as …

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PREMIUM EXPERIENCES AND HOW THE BEER INDUSTRY IS USING THEM TO DRIVE NEW GROWTH!

PREMIUM EXPERIENCES AND HOW THE BEER INDUSTRY IS USING THEM TO DRIVE NEW GROWTH! BY BRIAN COUCH | October 24,2022 What is happening? This is not your father’s beer experience – gone are the days of unabashed guzzling and the seemingly unavoidable, questionable judgments that surely followed.  This is a new era of measured indulgence, …

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How Brands Can Use the Metaverse to Enhance Experiential Campaigns

HOW BRANDS CAN USE THE METAVERSE TO ENHANCE EXPERIENTIAL CAMPAIGNS BY BRIAN COUCH | SEPTEMBER 26,2022 Brands have always looked for new and innovative ways to reach consumers and focus on creating memorable experiences. With the metaverse, brands now have a whole new world to work with when it comes to experiential. The metaverse offers …

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Experiential Marketing for CPG

EXPERIENTIAL MARKETING FOR CPG BY BRIAN COUCH | SEPTEMBER 12, 2022 What is an experiential marketing and why should CPG companies use it  Experiential marketing is part of a brand’s marketing strategy focused on creating experiences for consumers to interact with a brand to build brand equity and product affinity. This can be done through …

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