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PREMIUM EXPERIENCES AND HOW THE BEER INDUSTRY IS USING THEM TO DRIVE NEW GROWTH!

PREMIUM EXPERIENCES AND HOW THE BEER INDUSTRY IS USING THEM TO DRIVE NEW GROWTH! BY BRIAN COUCH | October 24,2022 What is happening? This is not your father’s beer experience – gone are the days of unabashed guzzling and the seemingly unavoidable, questionable judgments that surely followed.  This is a new era of measured indulgence, …

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How Brands Can Use the Metaverse to Enhance Experiential Campaigns

HOW BRANDS CAN USE THE METAVERSE TO ENHANCE EXPERIENTIAL CAMPAIGNS BY BRIAN COUCH | SEPTEMBER 26,2022 Brands have always looked for new and innovative ways to reach consumers and focus on creating memorable experiences. With the metaverse, brands now have a whole new world to work with when it comes to experiential. The metaverse offers …

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Experiential Marketing for CPG

EXPERIENTIAL MARKETING FOR CPG BY BRIAN COUCH | SEPTEMBER 12, 2022 What is an experiential marketing and why should CPG companies use it  Experiential marketing is part of a brand’s marketing strategy focused on creating experiences for consumers to interact with a brand to build brand equity and product affinity. This can be done through …

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How should brands use experiential marketing to further their cause marketing goals?

HOW SHOULD BRANDS USE EXPERIENTIAL MARKETING TO FURTHER THEIR CAUSE MARKETING GOALS? BY BRIAN COUCH | AUGUST 10, 2022 What is cause marketing? Cause marketing is a type of marketing where a company uses its resources to support a good or service that improves society. It has become an increasingly popular way for brands to …

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As gambling goes digital, how will it bridge the experience gap?

AS GAMING GOES DIGITAL, HOW WILL IT BRIDGE THE EXPERIENCE GAP? December 14, 2021 Originally published on eGaming Review The US is seeing a rush of online gambling and sports betting legalization. But as audiences start to explore digital brands in the space, are apps the only way to build loyalty? When you really think about …

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THE GREEN REPEAL NAMED TO 10BUDS TOP CANNABIS PODCAST LIST

THE GREEN REPEAL NAMED TO 10BUDS TOP CANNABIS PODCAST LIST Originally published on 10BUDS The Green Repeal is a fascinating show focused on the unique challenges faced by the nascent legal cannabis industry in a post-prohibition United States. Hosted by Rick Kiley and Jeff Boedges, experts in the alcohol marketing field and co-founders of branding …

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