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As gambling goes digital, how will it bridge the experience gap?

AS GAMING GOES DIGITAL, HOW WILL IT BRIDGE THE EXPERIENCE GAP? December 14, 2021 Originally published on eGaming Review The US is seeing a rush of online gambling and sports betting legalization. But as audiences start to explore digital brands in the space, are apps the only way to build loyalty? When you really think about …

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THE GREEN REPEAL NAMED TO 10BUDS TOP CANNABIS PODCAST LIST

THE GREEN REPEAL NAMED TO 10BUDS TOP CANNABIS PODCAST LIST Originally published on 10BUDS The Green Repeal is a fascinating show focused on the unique challenges faced by the nascent legal cannabis industry in a post-prohibition United States. Hosted by Rick Kiley and Jeff Boedges, experts in the alcohol marketing field and co-founders of branding …

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Collective Effervescence

BY JEFF BOEDGES | NOVEMBER 22, 2021 Late in September, I was watching an Op/Ed piece by David Byrne on CBS Sunday Morning, about “the return of the social experience”.  As a Talking Heads fan, I would have watched it even if he was talking about the return of large- shouldered sportscoats, but as a …

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GREEN REPEAL INCLUDED ON THE BEST 9 CANNABIS PODCASTS LIST OF 2021

THE BEST 9 CANNABIS PODCASTS LIST OF 2021 Originally published on HappyValley.org Podcasts have become one of the most popular forms of media, and have experienced exponential growth in the past years. According to data from Edison Research, podcast listeners averaged 6 hours, 39 minutes a week in 2020. The same study found that 55% …

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Can Cannabis Avoid Alcohol’s 3-Tier Distribution System?

  Originally published on Cannabis Industry Journal  As an experiential marketer that works with a lot of vice-oriented brands, I’ve always been fascinated by the story of the rise of spirits in the US – a history marked by ingenuity in the face of heavy restrictions, clashing social norms, crime and political ideals. Since then, …

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How Live Event Expectations Have Changed

  BY BRIAN COUCH | JUNE 16, 2021  Now that the pandemic and related restrictions are easing, there is enormous pent-up demand for live experiences and travel. According to reports from both Variety Magazine and Living Life Fearless the LA based Day Trip Festival scheduled for July sold out in just 90 minutes and the Las …

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