NEWS

Collective Effervescence

BY JEFF BOEDGES | NOVEMBER 22, 2021 Late last month, I was watching a piece by David Byrne on CBS Sunday Morning, about “the return of the social experience”.  As a Talking Heads fan, I would have watched it even if he was talking about the return of large- shouldered sportscoats, but as a man …

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GREEN REPEAL INCLUDED ON THE BEST 9 CANNABIS PODCASTS LIST OF 2021

THE BEST 9 CANNABIS PODCASTS LIST OF 2021 Originally published on HappyValley.org Podcasts have become one of the most popular forms of media, and have experienced exponential growth in the past years. According to data from Edison Research, podcast listeners averaged 6 hours, 39 minutes a week in 2020. The same study found that 55% …

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Can Cannabis Avoid Alcohol’s 3-Tier Distribution System?

  Originally published on Cannabis Industry Journal  As an experiential marketer that works with a lot of vice-oriented brands, I’ve always been fascinated by the story of the rise of spirits in the US – a history marked by ingenuity in the face of heavy restrictions, clashing social norms, crime and political ideals. Since then, …

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How Live Event Expectations Have Changed

  BY BRIAN COUCH | JUNE 16, 2021  Now that the pandemic and related restrictions are easing, there is enormous pent-up demand for live experiences and travel. According to reports from both Variety Magazine and Living Life Fearless the LA based Day Trip Festival scheduled for July sold out in just 90 minutes and the Las …

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SOHO EXPERIENTIAL ELEVATES MATT KABEL TO PRESIDENT, HEAD OF CLIENT SERVICES

  Soho Experiential Elevates Matt Kabel to President, Head of Client Services Longtime agency leader to spearhead the next phase of growth, working to create the next generation of brand experiences and activations Following a period of rapid growth in its offering and capabilities, NY-based experiential agency Soho Experiential is proud to announce the promotion …

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RICK KILEY AND JEFF BOEDGES APPEAR ON THE INNOVATIVE AGENCY PODCAST

In this episode, Rick Kiley and Jeff Boedges share how they were able to leverage their networks to pivot their business during the pandemic.  A huge thank you to @SharonToerek for the invitation and great conversation. LISTEN HERE
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