Soho Perspectives: April 2024

Bridging the Gap: Humble Reflections from Judging the 2024 Reggie Awards As a judge at the 2024 Reggie Awards, navigating the experiential categories felt like wandering through a maze of creativity and innovation. Yet, amidst the dazzle and glitz, a sobering realization dawned upon me: I might be part of the problem. Each project, whether […]

Soho Perspectives: March 2024

Introducing the first edition of our Soho Perspectives newsletter, where we delve into the realm of experiential marketing and explore the profound shifts taking place in the wake of the pandemic. In this edition, we’ll discuss how brands are responding to the evolving landscape by innovating beyond traditional marketing methods to become architects of community […]

Growing the Bottom Line: How Training and Development Creates Long-Lasting ROI

Check out Soho’s own Lauren Weber featured on Training Magazine. “Tech layoffs: Companies that announced job layoffs this week.” “CEO is facing a morale crisis after multiple layoffs.” “First Quarter 2023: Layoff Tracker.” These headlines form just a small part of a long list compiled from the last few months and years of news headlines. […]

The Women Talking About Learning Podcast – The Communication One

Check out Soho’s own Lauren Weber featured on the Women Talking About Learning Podcast. Originally published on Podfollow The Women Talking About Learning Podcast is, well, women talking about learning and development. Underrepresented in senior roles in the learning function, this podcast amplifies women’s voices talking about all things learning and development related. You can […]

Global Marketing Agency Soho Experiential Announces New Creative Director

Industry Veteran John Millward to Lead Soho’s Creative and Production Teams “I’m coming to Soho to build on the agency’s amazing foundation of innovation and creativity and to work with this great team and help lead Soho into the future focused on the people.” — John Millward Originally published on Advertising Industry Review NEW YORK, […]

Experiential Plays a Key Role in the Changing Marketing Landscape

The marketing landscape has changed in most industries and automotive is no exception. Social media platforms have increasingly flooded our feeds with brand ads; streaming services now offering an ad-free way to watch TV; and billboards have become white noise to an audience consumed by their mobile devices. In fact, in 2022, research firm Kantar […]
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