NEWS

WHAT’S THE FUTURE OF CANNABIS MARKETING? ASK THE ADULT BEVERAGE INDUSTRY

  -BY RICK KILEY, originally published on Advertising Week 360 In my 20+ year marketing career, I have never encountered a product or service category that offers a more intriguing challenge than cannabis, and I seriously doubt I will encounter another. It’s Shakespearean in its contradictions: it’s medicine, but also recreational. It’s vilified by some …

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HOW TO CREATE A BRAND, NOT JUST A BRAND STORY

  BY BRIAN COUCH | MARCH 17, 2021  Word of mouth is the oldest, but still reigning champion of marketing.  Convince and Convert reported in 2018 that “83% of people in the US would be more interested in buying a product if it was recommended to them by a friend or family member”.  It isn’t …

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SOHO EXPERIENTIAL 2021 EXPERIENTIAL OUTLOOK

  BY JEFF BOEDGES | MARCH 2, 2021 www.sohoexp.com Overview There is little doubt the Experiential Industry was devastated in 2020. Due to COVID-19, over the course of four weeks in February and March of last year, like many other industries, we went from full throttle planning and execution to nearly complete shutdown. Early during the pandemic, …

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RISKY BUSINESS: REBIRTH OF THE ROARING ’20s?

  -BY RICK KILEY, originally published on MediaPost   Since the onset of the pandemic, parallels have been drawn to the Spanish flu that hit the United States in 1918. Like today, gatherings were prohibited, businesses and schools shut down, and the country ground to a halt. Once over, the result was the Roaring ‘20s: a …

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SOHO EXPERIENTIAL LAUNCHES *COMPD: A CUSTOMER ENGAGEMENT PLATFORM FOR MARKETING IN THE PANDEMIC AGE

New digital, experiential offering allows brands to increase reach and capture consumer feedback through nearly touchless product sampling   New York, NY, February 11, 2021 – Following the recent launch of their Virtual Events Group, led by agency leader Lauren Weber, award-winning NY-based agency Soho Experiential announces an exciting new tool to address the unique …

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EXPERIENTIAL MARKETING IN A PANDEMIC

BY BRIAN COUCH | JANUARY 29, 2021 Most people in the events and experiential marketing world would agree that 2020 didn’t quite go as planned. Much of the year was spent answering questions about whether we’d survive or when we expected events to return. Well, the truth is…for Soho, events never stopped. The events we are doing these days look different than they did pre-pandemic, but we have adapted and found ways to help our partners effectively reach …

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