MARKETING LUXURY TRAVEL BRANDS HAS A LOT IN COMMON WITH MARKETING LUXURY CONSUMER GOODS
MARKETING LUXURY TRAVEL BRANDS HAS A LOT IN COMMON WITH MARKETING LUXURY CONSUMER GOODS BY BRIAN COUCH | MARCH 6, 2023 Soho Experiential has nearly two decades of experience marketing luxury goods with a focus in wine/spirits. The agency’s learning has proven useful in other verticals within the world of luxury over the years as …
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PREMIUM EXPERIENCES AND HOW THE BEER INDUSTRY IS USING THEM TO DRIVE NEW GROWTH!
PREMIUM EXPERIENCES AND HOW THE BEER INDUSTRY IS USING THEM TO DRIVE NEW GROWTH! BY BRIAN COUCH | October 24,2022 What is happening? This is not your father’s beer experience – gone are the days of unabashed guzzling and the seemingly unavoidable, questionable judgments that surely followed. This is a new era of measured indulgence, …
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How Brands Can Use the Metaverse to Enhance Experiential Campaigns
HOW BRANDS CAN USE THE METAVERSE TO ENHANCE EXPERIENTIAL CAMPAIGNS BY BRIAN COUCH | SEPTEMBER 26,2022 Brands have always looked for new and innovative ways to reach consumers and focus on creating memorable experiences. With the metaverse, brands now have a whole new world to work with when it comes to experiential. The metaverse offers …
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Experiential Marketing for CPG
EXPERIENTIAL MARKETING FOR CPG BY BRIAN COUCH | SEPTEMBER 12, 2022 What is an experiential marketing and why should CPG companies use it Experiential marketing is part of a brand’s marketing strategy focused on creating experiences for consumers to interact with a brand to build brand equity and product affinity. This can be done through …
How should brands use experiential marketing to further their cause marketing goals?
HOW SHOULD BRANDS USE EXPERIENTIAL MARKETING TO FURTHER THEIR CAUSE MARKETING GOALS? BY BRIAN COUCH | AUGUST 10, 2022 What is cause marketing? Cause marketing is a type of marketing where a company uses its resources to support a good or service that improves society. It has become an increasingly popular way for brands to …
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As gambling goes digital, how will it bridge the experience gap?
AS GAMING GOES DIGITAL, HOW WILL IT BRIDGE THE EXPERIENCE GAP? December 14, 2021 Originally published on eGaming Review The US is seeing a rush of online gambling and sports betting legalization. But as audiences start to explore digital brands in the space, are apps the only way to build loyalty? When you really think about …
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