NEWS

SOHO EXPERIENTIAL ELEVATES MATT KABEL TO PRESIDENT, HEAD OF CLIENT SERVICES

  Soho Experiential Elevates Matt Kabel to President, Head of Client Services Longtime agency leader to spearhead the next phase of growth, working to create the next generation of brand experiences and activations Following a period of rapid growth in its offering and capabilities, NY-based experiential agency Soho Experiential is proud to announce the promotion …

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RICK KILEY AND JEFF BOEDGES APPEAR ON THE INNOVATIVE AGENCY PODCAST

In this episode, Rick Kiley and Jeff Boedges share how they were able to leverage their networks to pivot their business during the pandemic.  A huge thank you to @SharonToerek for the invitation and great conversation. LISTEN HERE

The Year of the Brand Ambassador

  BY SHANNON LARCARA | MAY 17, 2021  During the pandemic we saw 100,000+ bars and restaurants shutter their doors permanently. Beyond loss of employment for wait staff, bartenders, chefs, and hosts, the on-premise slowdown also caused job loss for adult beverage distribution sales teams. Southern Glazer’s Wine and Spirits, a major distributor active in 44 …

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GREEN REPEAL INCLUDED ON 20 BEST CANNABIS PODCAST LIST

  20 Best Cannabis Industry Podcasts of 2021 Originally published on CBDevious Are you wanting to learn more about cannabis industry? Well you’ve come to the right place. This is a curated list of the best cannabis industry podcasts of 2021. We have selected these podcasts for a variety of reasons, but they are all well …

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Soho Experiential Unveils Nationwide Sports Betting Pop-Up

Originally published on FSR Magazine This year stands to be one of the biggest for the sports betting industry, with nineteen states voting whether to legalize sports betting, either through voter referendum or state legislature statute. But with imminent growth comes new challenges—not only must new customers be introduced and educated, but the betting experience itself …

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WHAT’S THE FUTURE OF CANNABIS MARKETING? ASK THE ADULT BEVERAGE INDUSTRY

  -BY RICK KILEY, originally published on Advertising Week 360 In my 20+ year marketing career, I have never encountered a product or service category that offers a more intriguing challenge than cannabis, and I seriously doubt I will encounter another. It’s Shakespearean in its contradictions: it’s medicine, but also recreational. It’s vilified by some …

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