We’re SoHo Experiential, and for over 20 years, we’ve been redefining what it means to connect. We craft experiences that don’t just grab attention; they create impact. Because in a world where consumers crave more than just a product, we make brands mean more.
WE LIVE FOR EXPERIENCES.
WE LIVE FOR BRANDS.
WE LIVE FOR FANS.
WE LIVE FOR THIS.
Meet the Team
We’re here because We Live For This.
One team, driven by an entrepreneurial spirit and a passion for creating unforgettable experiences. We lead with insights, craft with creativity, and focus on delivering solutions that truly matter. With transparency and a service-first mindset, we’re ready to make brands mean more—together.
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FOUNDER
WE LIVE FOR (EXCELLENCE)
Founding partner of SoHo Experiential, Jeff Boedges has spent 30 years shaping the world of experiential marketing. He was at the forefront of the industry’s evolution, first joining a team of future all-stars at Contemporary Marketing, then driving innovation at US Concepts (now MKTG), where he helped transform experiential into the data-driven, strategic discipline it is today. For Jeff, great strategy and creativity are essential, but it’s the team that turns bold ideas into unforgettable experiences. His commitment to excellence is evident in everything he builds, ensuring that every execution leaves a lasting impact.
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PARTNER, CHIEF EXECUTIVE OFFICER
WE LIVE FOR (TEAMWORK)
For 15 years, Matt Kabel has been a driving force at SoHo Experiential, leading with a team-first mentality to create seamless, high-impact experiences. As CEO
, he ensures every project runs smoothly from concept to execution, blending executive management expertise with a passion for collaboration. Having worked with top brands to deliver immersive activations that leave a lasting impression, Matt knows that success isn’t just about the final product; it’s about the people who make it happen.
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PARTNER, CHIEF CREATIVE & GROWTH OFFICER
WE LIVE FOR (INNOVATION)
With over 25 years in event marketing and experiential, John Millward has built a career on pushing boundaries. As Chief Creative Officer at SoHo Experiential, he leads sales, marketing, creative, and production with a forward-thinking approach, blending B2C and B2B expertise with cutting-edge activations. Previously, he founded Blue Flame Marketing and served as Chief Innovation Officer at Red Peg, driving groundbreaking projects for the World Economic Forum, the Olympics, and the Super Bowl. His passion for innovation fuels every project, transforming bold ideas into unforgettable experiences.
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SENIOR VICE PRESIDENT, CLIENT SERVICES
WE LIVE FOR (MURPHY’S LAW)
As Senior Vice President of Client Services at SoHo Experiential, Jeanne Venneri understands the most thoughtful strategies don’t always go as anticipated. With an extensive background in experiential marketing working across highly regulated industries, she’s no stranger to process and proactively considering plans b, c & d to navigate factors beyond her control. When lightning strikes (literally at an outdoor festival) or budgets are a moving target, Jeanne maintains her sense of humor and prides herself on offering solutions to meet changing needs and provide value. From her early days at Pierce Promotions to her impactful tenure at SoHo, Jeanne believes the true magic happens while character is tested in the face of obstacles.
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DIRECTOR OF STRATEGIC GROWTH & MARKETING
WE LIVE FOR (ENTERTAINING)
With 25 years in project management, marketing, and live experiences, Anne Woodard has built a career turning bold ideas into seamless executions. From shaping event marketing at Avon to working within the marketing and experiential departments at Condé Nast’s powerhouse brands, including GQ, Gourmet and Architectural Digest, she’s known for her sharp problem-solving, creativity, and obsession with processes. Now, as SoHo Experiential’s Director of Strategic Growth, Anne brings her expertise to the next level, crafting moments that mean more for SoHo’s clients. Her passion for entertaining fuels her drive to create unforgettable experiences both for her clients and her community.
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DIRECTOR, CREATIVE AND PRODUCTION OPERATIONS
WE LIVE FOR (ADVENTURE)
As CAP Operations Manager at SoHo Experiential, Kevin Walker thrives on navigating the fast-paced world of experiential marketing. Before joining SoHo, he honed his skills as an Events Specialist for Columbia Sportswear and Production and Program Management at Public Label and MERGE where he led large-scale activations and managed complex brand programs for companies like BRP, Ford and T-Mobile. With a sharp focus on logistics and execution, he ensures every activation runs seamlessly, no matter the challenge. From managing operations to bringing bold ideas to life, Kevin embraces the unexpected, knowing that the best experiences come from a spirit of adventure.
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FOUNDER
WE LIVE FOR (RESULTS)
Founding partner of SoHo Experiential, Rick Kiley is the force behind the agency’s growth into an award-winning powerhouse. With 24 years of experience, he has led groundbreaking campaigns for nearly every client in SoHo’s lineup, always focused on delivering real ROI. Known for his sharp insights and innovative creativity, Rick is driven by the belief that the best results come from relentless focus and a commitment to pushing boundaries.
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CHIEF FINANCIAL OFFICER
WE LIVE FOR (JOY)
As Chief Financial Officer at SoHo Experiential, Debbie Gottlieb champions the belief that a strong financial strategy drives both creativity and success. Committed to fostering stability and growth, she ensures that every financial decision supports the agency, its clients, and the talented people behind it. With over 30 years of experience working with brands like Procter & Gamble, General Mills, JCPenney, and DuPont, she brings deep expertise in client-driven finance within the advertising and marketing space. While her leadership helps the agency flourish, for Debbie, it’s about more than numbers; it’s about cultivating an environment where joy, collaboration, and innovation thrive.
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CHIEF PEOPLE OFFICER
WE LIVE FOR (PROGRESS)
As Chief People Officer at SoHo Experiential, Akash Sen leads the agency’s talent strategies, fostering a people-first culture. With over a decade of leadership experience at Publicis Groupe including Saatchi & Saatchi, and other advertising and marketing agencies, Akash has led transformative HR initiatives, change management, talent engagement and inclusion programs. A certified Birkman Method and Cultural Orientations practitioner, Akash is passionate about talent development and building resilient teams. His long-standing connection to NYC fuels his passion for the arts, travel, and cultural exploration.
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SENIOR VICE PRESIDENT, CLIENT SERVICES
WE LIVE FOR (RELATIONSHIPS)
With 10 years of event planning and project management experience at SoHo Experiential, Asa Cary excels at operations and client management, bringing high-touch consumer experiences to life across the globe. Specializing in leading medium and large-scale builds, Asa thrives on building strong relationships and creating seamless, memorable experiences for every brand they work with. Asa curates his life with the core principle that great relationships are the foundation of unforgettable experiences.
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VICE PRESIDENT, PRODUCTION
WE LIVE FOR (DETAILS)
With over 20 years of hands-on experience in event production and project management, Katie Hansen has mastered the art of marketing, entertainment, and retail activations. For 12 years, as a partner at an Industrial Design Firm, she managed the design, build and activation of branded retail environments, trade shows, and large-scale installations for iconic brands like Patagonia, Apple, Nike, and T-Mobile. An expert in blending artistic vision with operational execution, Katie’s experience spans live events, stage management, fabrication, and experiential marketing. As an active Producer and Production Stage Manager, she ensures every detail is flawless. When she's not officially at work, Katie is immersed in the arts community, serving on the UPACA board of the Eccles Theater and adventuring outdoors.
