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Introducing the first edition of our Soho Perspectives newsletter, where we delve into the realm of experiential marketing and explore the profound shifts taking place in the wake of the pandemic. In this edition, we’ll discuss how brands are responding to the evolving landscape by innovating beyond traditional marketing methods to become architects of community […]

Check out Soho’s own Lauren Weber featured on the Women Talking About Learning Podcast. Originally published on Podfollow The Women Talking About Learning Podcast is, well, women talking about learning and development. Underrepresented in senior roles in the learning function, this podcast amplifies women’s voices talking about all things learning and development related. You can

The marketing landscape has changed in most industries and automotive is no exception. Social media platforms have increasingly flooded our feeds with brand ads; streaming services now offering an ad-free way to watch TV; and billboards have become white noise to an audience consumed by their mobile devices. In fact, in 2022, research firm Kantar

Luxury expert Ken McCallum joins Soho Experiential to drive Auto Division Originally published on Agility PR New York City (April 17, 2023) – Soho Experiential (@sohoexp), a New York City-based global experiential marketing agency with expertise in beverage alcohol, finance, and retail sectors, announces the addition of Ken McCallum, a 20-year media director veteran with extensive experience

MARKETING LUXURY TRAVEL BRANDS HAS A LOT IN COMMON WITH MARKETING LUXURY CONSUMER GOODS BY BRIAN COUCH | MARCH 6, 2023 Soho Experiential has nearly two decades of experience marketing luxury goods with a focus in wine/spirits.  The agency’s learning has proven useful in other verticals within the world of luxury over the years as

PREMIUM EXPERIENCES AND HOW THE BEER INDUSTRY IS USING THEM TO DRIVE NEW GROWTH! BY BRIAN COUCH | October 24,2022 What is happening? This is not your father’s beer experience – gone are the days of unabashed guzzling and the seemingly unavoidable, questionable judgments that surely followed.  This is a new era of measured indulgence,

HOW BRANDS CAN USE THE METAVERSE TO ENHANCE EXPERIENTIAL CAMPAIGNS BY BRIAN COUCH | SEPTEMBER 26,2022 Brands have always looked for new and innovative ways to reach consumers and focus on creating memorable experiences. With the metaverse, brands now have a whole new world to work with when it comes to experiential. The metaverse offers

EXPERIENTIAL MARKETING FOR CPG BY BRIAN COUCH | SEPTEMBER 12, 2022 What is an experiential marketing and why should CPG companies use it  Experiential marketing is part of a brand’s marketing strategy focused on creating experiences for consumers to interact with a brand to build brand equity and product affinity. This can be done through