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MARKETING LUXURY TRAVEL BRANDS HAS A LOT IN COMMON WITH MARKETING LUXURY CONSUMER GOODS BY BRIAN COUCH | MARCH 6, 2023 Soho Experiential has nearly two decades of experience marketing luxury goods with a focus in wine/spirits.  The agency’s learning has proven useful in other verticals within the world of luxury over the years as …

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PREMIUM EXPERIENCES AND HOW THE BEER INDUSTRY IS USING THEM TO DRIVE NEW GROWTH! BY BRIAN COUCH | October 24,2022 What is happening? This is not your father’s beer experience – gone are the days of unabashed guzzling and the seemingly unavoidable, questionable judgments that surely followed.  This is a new era of measured indulgence, …

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HOW BRANDS CAN USE THE METAVERSE TO ENHANCE EXPERIENTIAL CAMPAIGNS BY BRIAN COUCH | SEPTEMBER 26,2022 Brands have always looked for new and innovative ways to reach consumers and focus on creating memorable experiences. With the metaverse, brands now have a whole new world to work with when it comes to experiential. The metaverse offers …

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EXPERIENTIAL MARKETING FOR CPG BY BRIAN COUCH | SEPTEMBER 12, 2022 What is an experiential marketing and why should CPG companies use it  Experiential marketing is part of a brand’s marketing strategy focused on creating experiences for consumers to interact with a brand to build brand equity and product affinity. This can be done through …

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In this episode, Rick Kiley and Jeff Boedges share how they were able to leverage their networks to pivot their business during the pandemic.  A huge thank you to @SharonToerek for the invitation and great conversation. LISTEN HERE

  BY SHANNON LARCARA | MAY 17, 2021  During the pandemic we saw 100,000+ bars and restaurants shutter their doors permanently. Beyond loss of employment for wait staff, bartenders, chefs, and hosts, the on-premise slowdown also caused job loss for adult beverage distribution sales teams. Southern Glazer’s Wine and Spirits, a major distributor active in 44 …

The Year of the Brand Ambassador Read More »