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As gambling goes digital, how will it bridge the experience gap?

AS GAMING GOES DIGITAL, HOW WILL IT BRIDGE THE EXPERIENCE GAP? December 14, 2021 Originally published on eGaming Review The US is seeing a rush of online gambling and sports betting legalization. But as audiences start to explore digital brands in the space, are apps the only way to build loyalty? When you really think about …

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GREEN REPEAL INCLUDED ON THE BEST 9 CANNABIS PODCASTS LIST OF 2021

THE BEST 9 CANNABIS PODCASTS LIST OF 2021 Originally published on HappyValley.org Podcasts have become one of the most popular forms of media, and have experienced exponential growth in the past years. According to data from Edison Research, podcast listeners averaged 6 hours, 39 minutes a week in 2020. The same study found that 55% …

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Soho Experiential Unveils Nationwide Sports Betting Pop-Up

Originally published on FSR Magazine This year stands to be one of the biggest for the sports betting industry, with nineteen states voting whether to legalize sports betting, either through voter referendum or state legislature statute. But with imminent growth comes new challenges—not only must new customers be introduced and educated, but the betting experience itself …

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WHAT’S THE FUTURE OF CANNABIS MARKETING? ASK THE ADULT BEVERAGE INDUSTRY

  -BY RICK KILEY, originally published on Advertising Week 360 In my 20+ year marketing career, I have never encountered a product or service category that offers a more intriguing challenge than cannabis, and I seriously doubt I will encounter another. It’s Shakespearean in its contradictions: it’s medicine, but also recreational. It’s vilified by some …

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