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Experiential Plays a Key Role in the Changing Marketing Landscape

The marketing landscape has changed in most industries and automotive is no exception. Social media platforms have increasingly flooded our feeds with brand ads; streaming services now offering an ad-free way to watch TV; and billboards have become white noise to an audience consumed by their mobile devices. In fact, in 2022, research firm Kantar […]

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Luxury expert Ken McCallum joins Soho Experiential to drive Auto Division

Luxury expert Ken McCallum joins Soho Experiential to drive Auto Division Originally published on Agility PR New York City (April 17, 2023) – Soho Experiential (@sohoexp), a New York City-based global experiential marketing agency with expertise in beverage alcohol, finance, and retail sectors, announces the addition of Ken McCallum, a 20-year media director veteran with extensive experience

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MARKETING LUXURY TRAVEL BRANDS HAS A LOT IN COMMON WITH MARKETING LUXURY CONSUMER GOODS

MARKETING LUXURY TRAVEL BRANDS HAS A LOT IN COMMON WITH MARKETING LUXURY CONSUMER GOODS BY BRIAN COUCH | MARCH 6, 2023 Soho Experiential has nearly two decades of experience marketing luxury goods with a focus in wine/spirits.  The agency’s learning has proven useful in other verticals within the world of luxury over the years as

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PREMIUM EXPERIENCES AND HOW THE BEER INDUSTRY IS USING THEM TO DRIVE NEW GROWTH!

PREMIUM EXPERIENCES AND HOW THE BEER INDUSTRY IS USING THEM TO DRIVE NEW GROWTH! BY BRIAN COUCH | October 24,2022 What is happening? This is not your father’s beer experience – gone are the days of unabashed guzzling and the seemingly unavoidable, questionable judgments that surely followed.  This is a new era of measured indulgence,

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How Brands Can Use the Metaverse to Enhance Experiential Campaigns

HOW BRANDS CAN USE THE METAVERSE TO ENHANCE EXPERIENTIAL CAMPAIGNS BY BRIAN COUCH | SEPTEMBER 26,2022 Brands have always looked for new and innovative ways to reach consumers and focus on creating memorable experiences. With the metaverse, brands now have a whole new world to work with when it comes to experiential. The metaverse offers

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As gambling goes digital, how will it bridge the experience gap?

AS GAMING GOES DIGITAL, HOW WILL IT BRIDGE THE EXPERIENCE GAP? December 14, 2021 Originally published on eGaming Review The US is seeing a rush of online gambling and sports betting legalization. But as audiences start to explore digital brands in the space, are apps the only way to build loyalty? When you really think about

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GREEN REPEAL INCLUDED ON THE BEST 9 CANNABIS PODCASTS LIST OF 2021

THE BEST 9 CANNABIS PODCASTS LIST OF 2021 Originally published on HappyValley.org Podcasts have become one of the most popular forms of media, and have experienced exponential growth in the past years. According to data from Edison Research, podcast listeners averaged 6 hours, 39 minutes a week in 2020. The same study found that 55%

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