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As gambling goes digital, how will it bridge the experience gap?

AS GAMING GOES DIGITAL, HOW WILL IT BRIDGE THE EXPERIENCE GAP? December 14, 2021 Originally published on eGaming Review The US is seeing a rush of online gambling and sports betting legalization. But as audiences start to explore digital brands in the space, are apps the only way to build loyalty? When you really think about …

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THE GREEN REPEAL NAMED TO 10BUDS TOP CANNABIS PODCAST LIST

THE GREEN REPEAL NAMED TO 10BUDS TOP CANNABIS PODCAST LIST Originally published on 10BUDS The Green Repeal is a fascinating show focused on the unique challenges faced by the nascent legal cannabis industry in a post-prohibition United States. Hosted by Rick Kiley and Jeff Boedges, experts in the alcohol marketing field and co-founders of branding …

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GREEN REPEAL INCLUDED ON THE BEST 9 CANNABIS PODCASTS LIST OF 2021

THE BEST 9 CANNABIS PODCASTS LIST OF 2021 Originally published on HappyValley.org Podcasts have become one of the most popular forms of media, and have experienced exponential growth in the past years. According to data from Edison Research, podcast listeners averaged 6 hours, 39 minutes a week in 2020. The same study found that 55% …

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Can Cannabis Avoid Alcohol’s 3-Tier Distribution System?

  Originally published on Cannabis Industry Journal  As an experiential marketer that works with a lot of vice-oriented brands, I’ve always been fascinated by the story of the rise of spirits in the US – a history marked by ingenuity in the face of heavy restrictions, clashing social norms, crime and political ideals. Since then, …

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SOHO EXPERIENTIAL ELEVATES MATT KABEL TO PRESIDENT, HEAD OF CLIENT SERVICES

  Soho Experiential Elevates Matt Kabel to President, Head of Client Services Longtime agency leader to spearhead the next phase of growth, working to create the next generation of brand experiences and activations Following a period of rapid growth in its offering and capabilities, NY-based experiential agency Soho Experiential is proud to announce the promotion …

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Soho Experiential Unveils Nationwide Sports Betting Pop-Up

Originally published on FSR Magazine This year stands to be one of the biggest for the sports betting industry, with nineteen states voting whether to legalize sports betting, either through voter referendum or state legislature statute. But with imminent growth comes new challenges—not only must new customers be introduced and educated, but the betting experience itself …

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WHAT’S THE FUTURE OF CANNABIS MARKETING? ASK THE ADULT BEVERAGE INDUSTRY

  -BY RICK KILEY, originally published on Advertising Week 360 In my 20+ year marketing career, I have never encountered a product or service category that offers a more intriguing challenge than cannabis, and I seriously doubt I will encounter another. It’s Shakespearean in its contradictions: it’s medicine, but also recreational. It’s vilified by some …

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