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Industry Veteran John Millward to Lead Soho’s Creative and Production Teams “I’m coming to Soho to build on the agency’s amazing foundation of innovation and creativity and to work with this great team and help lead Soho into the future focused on the people.” — John Millward Originally published on Advertising Industry Review NEW YORK, …

Global Marketing Agency Soho Experiential Announces New Creative Director Read More »

Global Marketing Agency Soho Experiential Announces Reorganization  New York City (April 10, 2023) –  In response to the unprecedented 260% growth from pre-Covid levels, New York City-based Soho Experiential (@sohoexp), known for its global experiential marketing services in beverage alcohol, finance and retail sectors, announced it has restructured the organization as an employee-led company. Visionary …

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HOW SHOULD BRANDS USE EXPERIENTIAL MARKETING TO FURTHER THEIR CAUSE MARKETING GOALS? BY BRIAN COUCH | AUGUST 10, 2022 What is cause marketing? Cause marketing is a type of marketing where a company uses its resources to support a good or service that improves society. It has become an increasingly popular way for brands to …

How should brands use experiential marketing to further their cause marketing goals? Read More »

THE GREEN REPEAL NAMED TO 10BUDS TOP CANNABIS PODCAST LIST Originally published on 10BUDS The Green Repeal is a fascinating show focused on the unique challenges faced by the nascent legal cannabis industry in a post-prohibition United States. Hosted by Rick Kiley and Jeff Boedges, experts in the alcohol marketing field and co-founders of branding …

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BY JEFF BOEDGES | NOVEMBER 22, 2021 Late in September, I was watching an Op/Ed piece by David Byrne on CBS Sunday Morning, about “the return of the social experience”.  As a Talking Heads fan, I would have watched it even if he was talking about the return of large- shouldered sportscoats, but as a …

Collective Effervescence Read More »

  Originally published on Cannabis Industry Journal  As an experiential marketer that works with a lot of vice-oriented brands, I’ve always been fascinated by the story of the rise of spirits in the US – a history marked by ingenuity in the face of heavy restrictions, clashing social norms, crime and political ideals. Since then, …

Can Cannabis Avoid Alcohol’s 3-Tier Distribution System? Read More »

  BY BRIAN COUCH | JUNE 16, 2021  Now that the pandemic and related restrictions are easing, there is enormous pent-up demand for live experiences and travel. According to reports from both Variety Magazine and Living Life Fearless the LA based Day Trip Festival scheduled for July sold out in just 90 minutes and the Las …

How Live Event Expectations Have Changed Read More »

  20 Best Cannabis Industry Podcasts of 2021 Originally published on CBDevious Are you wanting to learn more about cannabis industry? Well you’ve come to the right place. This is a curated list of the best cannabis industry podcasts of 2021. We have selected these podcasts for a variety of reasons, but they are all well …

GREEN REPEAL INCLUDED ON 20 BEST CANNABIS PODCAST LIST Read More »