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Growing the Bottom Line: How Training and Development Creates Long-Lasting ROI

Check out Soho’s own Lauren Weber featured on Training Magazine. “Tech layoffs: Companies that announced job layoffs this week.” “CEO is facing a morale crisis after multiple layoffs.” “First Quarter 2023: Layoff Tracker.” These headlines form just a small part of a long list compiled from the last few months and years of news headlines.

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The Women Talking About Learning Podcast – The Communication One

Check out Soho’s own Lauren Weber featured on the Women Talking About Learning Podcast. Originally published on Podfollow The Women Talking About Learning Podcast is, well, women talking about learning and development. Underrepresented in senior roles in the learning function, this podcast amplifies women’s voices talking about all things learning and development related. You can

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Global Marketing Agency Soho Experiential Announces New Creative Director

Industry Veteran John Millward to Lead Soho’s Creative and Production Teams “I’m coming to Soho to build on the agency’s amazing foundation of innovation and creativity and to work with this great team and help lead Soho into the future focused on the people.” — John Millward Originally published on Advertising Industry Review NEW YORK,

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GLOBAL MARKETING AGENCY ANNOUNCES REORGANIZATION

Global Marketing Agency Soho Experiential Announces Reorganization  New York City (April 10, 2023) –  In response to the unprecedented 260% growth from pre-Covid levels, New York City-based Soho Experiential (@sohoexp), known for its global experiential marketing services in beverage alcohol, finance and retail sectors, announced it has restructured the organization as an employee-led company. Visionary

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How should brands use experiential marketing to further their cause marketing goals?

HOW SHOULD BRANDS USE EXPERIENTIAL MARKETING TO FURTHER THEIR CAUSE MARKETING GOALS? BY BRIAN COUCH | AUGUST 10, 2022 What is cause marketing? Cause marketing is a type of marketing where a company uses its resources to support a good or service that improves society. It has become an increasingly popular way for brands to

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As gambling goes digital, how will it bridge the experience gap?

AS GAMING GOES DIGITAL, HOW WILL IT BRIDGE THE EXPERIENCE GAP? December 14, 2021 Originally published on eGaming Review The US is seeing a rush of online gambling and sports betting legalization. But as audiences start to explore digital brands in the space, are apps the only way to build loyalty? When you really think about

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THE GREEN REPEAL NAMED TO 10BUDS TOP CANNABIS PODCAST LIST

THE GREEN REPEAL NAMED TO 10BUDS TOP CANNABIS PODCAST LIST Originally published on 10BUDS The Green Repeal is a fascinating show focused on the unique challenges faced by the nascent legal cannabis industry in a post-prohibition United States. Hosted by Rick Kiley and Jeff Boedges, experts in the alcohol marketing field and co-founders of branding

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