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WHAT’S THE FUTURE OF CANNABIS MARKETING? ASK THE ADULT BEVERAGE INDUSTRY

  -BY RICK KILEY, originally published on Advertising Week 360 In my 20+ year marketing career, I have never encountered a product or service category that offers a more intriguing challenge than cannabis, and I seriously doubt I will encounter another. It’s Shakespearean in its contradictions: it’s medicine, but also recreational. It’s vilified by some …

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SOHO EXPERIENTIAL LAUNCHES *COMPD: A CUSTOMER ENGAGEMENT PLATFORM FOR MARKETING IN THE PANDEMIC AGE

New digital, experiential offering allows brands to increase reach and capture consumer feedback through nearly touchless product sampling   New York, NY, February 11, 2021 – Following the recent launch of their Virtual Events Group, led by agency leader Lauren Weber, award-winning NY-based agency Soho Experiential announces an exciting new tool to address the unique …

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EXPERIENTIAL MARKETING IN A PANDEMIC

BY BRIAN COUCH | JANUARY 29, 2021 Most people in the events and experiential marketing world would agree that 2020 didn’t quite go as planned. Much of the year was spent answering questions about whether we’d survive or when we expected events to return. Well, the truth is…for Soho, events never stopped. The events we are doing these days look different than they did pre-pandemic, but we have adapted and found ways to help our partners effectively reach …

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SOHO EXPERIENTIAL LAUNCHES VIRTUAL EVENTS GROUP

Agency expands capabilities to offer brands a range of engaging virtual events and experiences, including ambassador and promotional staff training programs New York, NY, September 29, 2020 – Around the world, the pandemic has not only uprooted lives but created new challenges across a range of industries, many of which rely on events, concerts, conferences, …

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