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Soho Experiential Unveils Nationwide Sports Betting Pop-Up

Originally published on FSR Magazine This year stands to be one of the biggest for the sports betting industry, with nineteen states voting whether to legalize sports betting, either through voter referendum or state legislature statute. But with imminent growth comes new challenges—not only must new customers be introduced and educated, but the betting experience itself …

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WHAT’S THE FUTURE OF CANNABIS MARKETING? ASK THE ADULT BEVERAGE INDUSTRY

  -BY RICK KILEY, originally published on Advertising Week 360 In my 20+ year marketing career, I have never encountered a product or service category that offers a more intriguing challenge than cannabis, and I seriously doubt I will encounter another. It’s Shakespearean in its contradictions: it’s medicine, but also recreational. It’s vilified by some …

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