THE BEST 9 CANNABIS PODCASTS LIST OF 2021 Originally published on HappyValley.org Podcasts have become one of the most popular forms of media, and have experienced exponential growth in the past years. According to data from Edison Research, podcast listeners averaged 6 hours, 39 minutes a week in 2020. The same study found that 55% […]
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Originally published on Cannabis Industry Journal As an experiential marketer that works with a lot of vice-oriented brands, I’ve always been fascinated by the story of the rise of spirits in the US – a history marked by ingenuity in the face of heavy restrictions, clashing social norms, crime and political ideals. Since then,
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BY BRIAN COUCH | JUNE 16, 2021 Now that the pandemic and related restrictions are easing, there is enormous pent-up demand for live experiences and travel. According to reports from both Variety Magazine and Living Life Fearless the LA based Day Trip Festival scheduled for July sold out in just 90 minutes and the Las
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20 Best Cannabis Industry Podcasts of 2021 Originally published on CBDevious Are you wanting to learn more about cannabis industry? Well you’ve come to the right place. This is a curated list of the best cannabis industry podcasts of 2021. We have selected these podcasts for a variety of reasons, but they are all well
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Originally published on FSR Magazine This year stands to be one of the biggest for the sports betting industry, with nineteen states voting whether to legalize sports betting, either through voter referendum or state legislature statute. But with imminent growth comes new challenges—not only must new customers be introduced and educated, but the betting experience itself
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-BY RICK KILEY, originally published on Advertising Week 360 In my 20+ year marketing career, I have never encountered a product or service category that offers a more intriguing challenge than cannabis, and I seriously doubt I will encounter another. It’s Shakespearean in its contradictions: it’s medicine, but also recreational. It’s vilified by some
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BY BRIAN COUCH | MARCH 17, 2021 Word of mouth is the oldest, but still reigning champion of marketing. Convince and Convert reported in 2018 that “83% of people in the US would be more interested in buying a product if it was recommended to them by a friend or family member”. It isn’t
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-BY RICK KILEY, originally published on MediaPost Since the onset of the pandemic, parallels have been drawn to the Spanish flu that hit the United States in 1918. Like today, gatherings were prohibited, businesses and schools shut down, and the country ground to a halt. Once over, the result was the Roaring ‘20s: a
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New digital, experiential offering allows brands to increase reach and capture consumer feedback through nearly touchless product sampling New York, NY, February 11, 2021 – Following the recent launch of their Virtual Events Group, led by agency leader Lauren Weber, award-winning NY-based agency Soho Experiential announces an exciting new tool to address the unique
BY BRIAN COUCH | JANUARY 29, 2021 Most people in the events and experiential marketing world would agree that 2020 didn’t quite go as planned. Much of the year was spent answering questions about whether we’d survive or when we expected events to return. Well, the truth is…for Soho, events never stopped. The events we are doing these days look different than they did pre-pandemic, but we have adapted and found ways to help our partners effectively reach
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