News

Bridging the Gap: Humble Reflections from Judging the 2024 Reggie Awards As a judge at the 2024 Reggie Awards, navigating the experiential categories felt like wandering through a maze of creativity and innovation. Yet, amidst the dazzle and glitz, a sobering realization dawned upon me: I might be part of the problem. Each project, whether […]

Introducing the first edition of our Soho Perspectives newsletter, where we delve into the realm of experiential marketing and explore the profound shifts taking place in the wake of the pandemic. In this edition, we’ll discuss how brands are responding to the evolving landscape by innovating beyond traditional marketing methods to become architects of community

Check out Soho’s own Lauren Weber featured on Training Magazine. “Tech layoffs: Companies that announced job layoffs this week.” “CEO is facing a morale crisis after multiple layoffs.” “First Quarter 2023: Layoff Tracker.” These headlines form just a small part of a long list compiled from the last few months and years of news headlines.

Check out Soho’s own Lauren Weber featured on the Women Talking About Learning Podcast. Originally published on Podfollow The Women Talking About Learning Podcast is, well, women talking about learning and development. Underrepresented in senior roles in the learning function, this podcast amplifies women’s voices talking about all things learning and development related. You can

Industry Veteran John Millward to Lead Soho’s Creative and Production Teams “I’m coming to Soho to build on the agency’s amazing foundation of innovation and creativity and to work with this great team and help lead Soho into the future focused on the people.” — John Millward Originally published on Advertising Industry Review NEW YORK,

Global Marketing Agency Soho Experiential Announces Reorganization  New York City (April 10, 2023) –  In response to the unprecedented 260% growth from pre-Covid levels, New York City-based Soho Experiential (@sohoexp), known for its global experiential marketing services in beverage alcohol, finance and retail sectors, announced it has restructured the organization as an employee-led company. Visionary

HOW SHOULD BRANDS USE EXPERIENTIAL MARKETING TO FURTHER THEIR CAUSE MARKETING GOALS? BY BRIAN COUCH | AUGUST 10, 2022 What is cause marketing? Cause marketing is a type of marketing where a company uses its resources to support a good or service that improves society. It has become an increasingly popular way for brands to

THE GREEN REPEAL NAMED TO 10BUDS TOP CANNABIS PODCAST LIST Originally published on 10BUDS The Green Repeal is a fascinating show focused on the unique challenges faced by the nascent legal cannabis industry in a post-prohibition United States. Hosted by Rick Kiley and Jeff Boedges, experts in the alcohol marketing field and co-founders of branding

BY JEFF BOEDGES | NOVEMBER 22, 2021 Late in September, I was watching an Op/Ed piece by David Byrne on CBS Sunday Morning, about “the return of the social experience”.  As a Talking Heads fan, I would have watched it even if he was talking about the return of large- shouldered sportscoats, but as a