The Challenge
To reaffirm Stoli’s support of the LGBTQ+ community in a real and tangible way, we’d make the 2019 Key West Cocktail Classic the most engaging and inclusive yet. The national tour is the world’s largest LGBTQ+ bartender show, originally created by Stoli to honor the legacy of gay bars as the community’s original safe spaces.
The SOLUTION
We worked with Stoli to elevate the production of regional events in each market. We integrated the tour’s first digital voting system, streamlining audience integration in determining which bartenders would move on to the finale.
The program finale celebrated Stoli’s limited edition package honoring the 50th anniversary of the Stonewall riots, and integrated custom street art from iconic artist, Lisa Marie Thalhammer.
THE RESULTS
13
Cities
10,000
Attendees
1
Hell of a Wild Ride
