Barilla’s cracker brand, Wasa, strategically activated its presence at Expo West, held at the Anaheim Convention Center from March 14th to 16th. Leveraging the Wasa culinary teams expertise, consumers were invited to explore innovative ways to enjoy Wasa crackers at the 10×20 booth.

This year, the booth featured an immersive experiential element where attendees could engage by identifying their personality traits, receiving a customized horoscope coupon card tailored to their preferences.

Furthermore, Wasa hosted Saturday Morning Yoga with Danielle Acoff at the Grand Plaza. 176 attendees joined to joined Danielle and Wasa for a revitalizing yoga session on custom Wasa Crispbread mats. After completing the session guests had a delightful morning coffee and light bites at the specially curated Wasa cart.