The Challenge
For decades, Shiner Bock has been the darling of Texas, its state of origin. As the brand looked to expand its presence across the country, we’d have to develop a program bold enough to recruit new loyalists, but stay true to the brand’s down-to-earth ethos.
The SOLUTION
During the dog days of summer, the only way to enjoy a beer is icy cold. We took the age-old serving ritual of a pre-frozen glass and updated it in a way that only Shiner could. Meet the Shiner Bock Chill Machine, a state-of-the-art device that blast-frosts any glass into any beer-worthy vessel in a matter of seconds.
We distributed Chill Machines across the country to get perfectly-chilled Shiner Bock into the hands of consumers, while educating them on Shiner’s authentic Texas roots and craft beer origins.
THE RESULTS
216
Events Executed
> 9K
Chilled Shiner Bocks Served
51%
Purchase Rate
