For decades, Shiner Bock has been the darling of Texas, its state of origin. As the brand looked to expand its presence across the country, we’d have to develop a program bold enough to recruit new loyalists, but stay true to the brand’s down-to-earth ethos.
During the dog days of summer, the only way to enjoy a beer is icy cold. We took the age-old serving ritual of a pre-frozen glass and updated it in a way that only Shiner could. Meet the Shiner Bock Chill Machine, a state-of-the-art device that blast-frosts any glass into any beer-worthy vessel in a matter of seconds.
We distributed Chill Machines across the country to get perfectly-chilled Shiner Bock into the hands of consumers, while educating them on Shiner’s authentic Texas roots and craft beer origins.