First, we designed a 40’ x 40’ fully Bocked-out backyard tailgate including a Shiner bar, hosted some friendly competition and doled out Shiner swag- a place for Shiner fans to call home base. Next, a satellite 6-pack trailer gave attendees the opportunity to snag any of five different Shiner products to go along with a chance to win bandanas, sunglasses, koozies, and hats.

At festivals, it’s all about visibility, and at Windy City Smokeout, you couldn’t tip a trucker hat without spotting an ice cold Shiner or evidence of a Bock fan heading back for seconds.