Sagamore Spirit x *compd

The Challenge

Sagamore Spirit tasked us with creating a low-touch, high-impact liquid to lips experience to drive awareness and consumption in target accounts across fourteen of their key markets all on the same day!

The SOLUTION

Sagamore Spirit launched a *compd digital sampling experience in bars and restaurants across the country offering a touchless way to drive trial of the brand, while also supporting key account partnerships, and capturing first party data from consumers. *compd’s simple system enabled multiple event activation, with minimal oversight, enabling Sagamore to easily heavy-up activity.

With a mere scan of a QR code consumers got a touch of brand education through this quick and easy digital experience, no app required! The campaign was well received by account partners and patrons alike, helping the brand make new placements, and more educated consumers.

THE RESULTS

36

Events Executed (Simultaneously)

14

Markets

600+

Consumers Engaged

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