Remy Martin Collectif 1806

National Bartending Competition

The Challenge

In continuing partnership, Soho was asked by Collectif 1806, Remy Cointreau’s trade advocacy team, to facilitate it’s annual National Bartending Competition. Given the restrictions caused by COVID, Soho needed to develop a safe method of continuing the program that would still excite and engage key trade members across the cou

The SOLUTION

Instead of local events in key markets, Soho created an online submission portal for participants where they could share both the recipe and stories behind their cocktails. As travel restrictions were eased, we leveraged our Soho safe protocols to invite 5 finalists to participate in a live finalist event in NYC, Since a well-attended party wasn’t possible, resources were redirected into providing finalists a unique NYC experience; including a private tour of the MET, private headshots by a professional photographer, and a brand led culinary dining experience.

THE RESULTS

78

Entries

5

FINALISTS

1

Cocktail winner

MORE CASE STUDIES

Brugal 1888

Wolf Moon Bourbon x *compd

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