Soho was tasked to manage the full production of Motorcar Cavalcade, a lifestyle automotive concours, designed to entice attendees to enjoy the finer things in life. The event needed to be elevated and luxurious, taking place on an iconic golf course in Miami. The full event footprint needed to be set up in less than 24 hours due to venue constraints.
Soho worked with vendors and production partners to ensure the event could be set within the time constraints. Soho managed multiple vendors, sponsors, A/V Techs, etc. all while ensuring everything was delivered and placed without any damage to the golf course. Working with limited time called for an overnight load in. The morning of the event was for final touch ups. As planned the event opened at 10am sharp on the last Sunday of January 2022. Attendees were welcomed to an all-inclusive, Miami garden party, featuring elevated culinary, mixology and automotive excess. The course featured awe-inspiring cars from the dawn of motoring to the latest, most advanced Hyper cars in the world. The event was an enormous success and a must repeat for 2023.