Collectif 1806 wanted to bring Greece to their partners through a cocktail experience hosted by Metaxa and The Clumsies. With traveling restrictions in effect, traveling to The Clumsies (in Athens) was not an option.
Hosted by Collectif 1806 & Metaxa, Soho designed and executed a virtual experience featuring The Clumsies – live, from Athens! – and some spectacular Metaxa cocktails. The event was kicked off with a history of how The Clumsies came to be, follow by brief education of the Metaxa spirit. The Clumsies team led attendees through the crafting two cocktails, speaking to the ingredients as well as the inspiration behind the crafted drink. Guests left the event with authentic knowledge of Athenian cocktail culture, and the tools to recreate the cocktails at home.