Global Poker, an online casino game provider, faced the challenge of boosting consumer engagement and acquiring new users for their platform. In a highly competitive online gaming market, they needed an innovative and attention-grabbing approach to attract and retain players.
Soho Experiential and Cast Iron collaborated to devise a unique marketing campaign. Guests were invited to enjoy a myriad of experiences onsite including:
• F1 Ferrari Car Centerpiece: To capture attention and generate excitement, a retired Formula 1 Ferrari car was showcased at the event. The presence of this iconic vehicle immediately drew interest and curiosity.
• Fire Suit Challenge Game: An interactive and engaging F1-themed challenge game was introduced, allowing attendees to participate and compete. This added a fun and competitive element, enhancing attendee engagement.
• Ferrari Simulators: Highly immersive Ferrari simulators were provided to give attendees a firsthand experience of driving an F1 Ferrari. This hands-on activity allowed participants to connect with the brand and the excitement of F1 racing.
• Global Poker Photo Moment: A dedicated photo booth or station was set up to enable attendees to capture and share their experiences on social media. This not only promoted the event but also increased brand visibility and awareness.