Wolf Moon Bourbon x *compd

The Challenge

Soho was tasked with finding a way to increase brand awareness and provide consumers with a liquid to lips experience during a pandemic. Due to the limited interaction within on-premise accounts, Soho needed to identify the best way to engage consumers safely.

The SOLUTION

*compd’s digital sampling platform offered a touchless way to drive trial of Wolf Moon Bourbon, while supporting key restaurants and bars, as well as capture valuable first party data for the brand. *compd “created the call” for Wolf Moon via a short digital experience delivered straight to a consumer’s smartphone, with no app to download! Consumer merely scan a QR code to start the engagement, which culminated in the delivery of a product sample. The campaign was well received by account partners and consumers alike, given it required very little from the accounts, and offered a low friction experience for account patrons. In the end, the program helped the brand make new placements, and educated consumers. A win-win for sales and marketing departments alike.

THE RESULTS

95%

completion rate

27%

opt-in rate

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