Collectif 1806 x Bruichladdich

Virtual Burns Night

The Challenge

Robert Burns, a famous Scottish poet and lyricist admired for pioneering the Romantic movement, is celebrated annually on January 25th with large gatherings including family-style suppers, song, drink, haggis, and of course, spoken word. This is known as Burns Night. It makes perfect sense that Bruichladdich, Scotland’s most progressive Scotch whisky distiller, should get involved, especially during a year when celebration was more needed than ever.

The SOLUTION

Hosted by Collectif 1806, Soho design and executed Bruichladdich Burns Night, giving creative writers the opportunity to submit their literary pieces of work, and the trade the opportunity to be reunited over literacies and craft cocktails. Burns Night cocktail kits for and delivered to every attendee prior to the event on January 25th. Creative writers submitted poems, stories, and other narratives through our digital submission system, and eight authors were selected to perform their submission during the Bruichladdich Burns Night virtual event.

THE RESULTS

105

Attendees/Kits Delivered

69K+

social media impressions

20+

STATES REACHED

MORE CASE STUDIES

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