We aimed to make the Citi VIP experience as comfortable as possible. Citi guests could check in for the event at a nearby branch (including vaccine status) so their entrance would be quick and easy. Comfortable seating, livestreams, and opportunities for personalization; a photo booth, and temporary tattoo station ensured attendees a memorable day. For the first time, we Citi was the water sponsor; we distributed 25,000 branded, re-fillable bottles, and set up safe water filling stations, accessible to everyone in attendance.