Every year, the international bar and spirits industry gathers in New Orleans for Tales of the Cocktail (TOTC), a week-long event in July. TOTC includes seminars, tastings, networking, and special events that bring together professionals to share ideas, enhance brand knowledge, and master innovative techniques. Campari America had three primary objectives:
1. Maintain industry leadership by hosting top-tier events to foster trade recognition, affinity, and peer advocacy.
2. Create inspiring and exciting experiences for guests to leave with a strong connection to Campari America brands.
3. Showcase the brands’ heritage and authenticity through unexpected and groundbreaking activations.
Campari America aimed to celebrate its portfolio and strengthen ties with the global spirits community at TOTC. They achieved this through nine exclusive events and a VIP hospitality suite, designed to generate excitement, build brand engagement, and create a buzz. From introducing a new nighttime portfolio event featuring Spiegelworld performances to bringing together renowned bar partners for hands-on cocktail experiments at Campari Academy, Campari America delivered disruptive experiences at TOTC that kept the industry talking and nurtured valuable relationships.