Campari

Camp Runamok

The Challenge

Campari tasked Soho with creating an engaging and memorable event to build affinity among trade influencers, drive awareness of and consideration for Wild Turkey & the Drink Italian portfolio, reinforce the ‘proud to serve’ mentality, and establish Campari America as best-in-class industry leader for trade festivals and events.

The SOLUTION

Based in Kentucky, Camp Runamok is the first summer camp designed for bartenders. With a focus on education, charity and community building, Camp Runamok is dedicated to bettering the craft bartending world in an engaging and approachable environment.

Over 150+ bartenders camped out in transformed themed cabins, learned about the art of distillation, experienced a taste of Italy and participated in some honored camp traditions. At night, before heading back to their specially branded bunks, campers enjoyed live musical performances, talent shows and other fun activities worth writing home about.

THE RESULTS

300

Attendees

7

Signature Cocktails

600+

Samples Distributed

MORE CASE STUDIES

Aperol

Wild Turkey

Sagamore Spirit x *compd

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