Brugal 1888

La Ventanita 1888

The Challenge

Ventanitas are part of the fabric of Miami, cultural staples that keep the city connected and moving at a frenetic pace. Soho teamed up with Brugal to bring 1888 Ventanitas to life in high traffic areas in South Florida. Consumers were invited to slow down and savor 1888 double-cask aged rum.

The SOLUTION

During morning sessions, consumers were invited to enjoy a Cafecito and pastelito while lounging at the space. Once the evening sessions started the rum bar opened for consumers to have their choice of a signature cocktail with 1888.

THE RESULTS

1,077

RUM BAR ATTENDEES

989

1888 COCKTAILS served

128%

ATTENDANCE RATE

MORE CASE STUDIES

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