Soho devised a creative initiative called Aperol Après Ski, introducing a unique sampling experience. The program strategically targeted accounts within ski resorts, “ski-in-ski-out” destinations, and upscale neighborhood bars, especially those with outdoor space conducive to après ski gatherings.

As an added incentive for consumers, staff provided an interactive photo opportunity coupled with CRM signup. This feature included an iPad mounted on a tripod adorned with a custom Aperol border, allowing consumers to capture their après ski moments with an Aperol Spritz in hand. This interactive element generated significant traction on social media platforms. Soho further enhanced the ambiance with a variety of ski-themed point-of-sale materials, infusing the slopes with the vibrant essence of Aperol Orange. Consumers enthusiastically embraced these sampling opportunities, effectively bringing Aperol to life in the winter season.

Through the Aperol Après Ski campaign, Soho facilitated a dynamic sampling experience that not only captured the essence of winter indulgence but also successfully positioned Aperol Spritz as a versatile libation for all seasons.