Today’s cannabis marketers are facing the same challenges faced by the alcohol industry when Prohibition was reversed. Join alcohol beverage marketing experts and founders of Soho Experiential, Rick Kiley and Jeff Boedges, as they interview various experts tracking the path to a “Green Repeal,” gaining insight into the question: how do you successfully market a product and navigate a “sin-dustry” that is on the verge of becoming legalized on a federal level?
Episode 013: How the Coronavirus Crisis is Affecting the Cannabis Industry with Ken Wolski
The COVID-19 pandemic and surrounding crises have impacted virtually every industry all over the world, and cannabis is no exception. Though cannabis businesses, much like liquor, have been deemed essential, there are myriad issues facing producers and users at this time – and they may ultimately impact the long journey to full legalization. As 2020…
Episode 012: Inside the World of Cannabis Funding with Ian Lindemann
When cannabis businesses need funding, they can’t simply get traditional loans. A number of legal and regulatory hurdles stand in the way for many operators, and the rules surrounding lending vary greatly from state to state. For investors who do lend to cannabis businesses, finding great partnerships isn’t easy – and differs in a number…
Episode 011: Inside the World of Cannabis-Infused Beverages with Keith Villa
The cannabis beverage space is a fascinating one. Much like the craft beer movement, which grew from the work of a few hobbyists in the 1980s and 1990s into a multibillion dollar industry today, we’re seeing pioneers invent new product categories, take big chances, and create new consumer experiences. In Colorado, Keith Villa is doing…
Episode 010: The Future of Cannabis Supply Chains with Rick Kimball
Even as both medical and adult use cannabis legalization has continued across the United States, growers and resalers have faced a number of challenges, like how to standardize and regulate a product that isn’t always easy to measure. In the CBD space in particular, it’s easy to end up with “hot” product where THC levels…
Episode 009: An Insider’s View of the Medical Cannabis Industry with Jennie Leuzarder
Though adult use cannabis is rapidly maturing in many parts of the United States, the medical cannabis industry is still developing as well. It faces a different set of operational hurdles and challenges, is continuing to shift and develop, and remains the sole source of legal cannabis in a number of states, including New York….
Episode 008: How Cannabis Companies Can Embrace Inclusivity with Mary Pryor
Drug laws at the city, state, and federal levels have been used for almost a century to disproportionately punish people of color. Despite making up only 31.5% of the United States’ population, 46.9% of people arrested for violating drug laws are Black or Latino, and it’s never hard to find news stories of white offenders…
Episode 007: How Maine is Preparing for Adult-Use Legalization – A Talk with Evergreen Cannabis C
Maine legalized medical use cannabis in 1999, long before many other states. However, after adult-use cannabis was legalized by a vote in 2016, it effectively stayed inaccessible for another two years, with licenses finally going live and prohibition being lifted on December 5 of this year and retail sales not starting until March of 2020….
Episode 006: The Social and Political History of Prohibition with William Rorabaugh
If you dive deep into the history of federally forbidden substances, you start to see clear parallels in the history of alcohol and cannabis when it comes to how prohibitions occur (and why they fall apart). Dr. William Rorabaugh is here to talk all about it. Dr. William Rorabaugh is a Professor of History at…
Episode 005: The Economics of Prohibition with Mark Thornton
Throughout human history, economics has played a major part in setting policy and inspiring actions of all kinds, including prohibitions – and few have a deeper understanding of prohibitions than Dr. Mark Thornton. Dr. Thornton is a Senior Fellow at the Mises Institute and an economist who’s written and spoken extensively on the topic of…
Episode 004: The Recent History of Cannabis in America, 1970s-Present, with Emily Dufton
In the last episode of our podcast, we talked all about how cannabis was widely prescribed in the 19th century, fell out of favor, and was ultimately outlawed at the federal level. Today, we continue this guided tour throughout cannabis history as it ping pongs from being celebrated to vilified (and back again), and there’s…
Episode 003: The Early History of Cannabis in America (19th Century – 1970s) with Adam Rathge
Cannabis usage in America didn’t start a few years or even a few decades ago. In fact, cannabis has a long, storied history including a period of extensive medical use before the prohibition that is just now coming to an end. Few know more about this history than Adam Rathge. Adam Rathge holds a Ph.D….
Episode 002: The Cannabis Law Landscape with Dan McKillop
The vast majority of American states now have medical cannabis programs, and 11 states plus Washington D.C. have adult (or recreational) use programs as well. However, cannabis is still federally illegal, and the rules and regulations vary greatly depending on what side of the industry you’re in and where you’re doing business. Few people understand…
Episode 001: A 30,000-foot View Of The Cannabis Industry With Sean Everett
Welcome to the very first episode of The Green Repeal: the story of legal cannabis through the lens of marketers who know the unique challenges of working in highly regulated industries. Today, our guest is Sean Everett. Sean is an operating advisor to high growth companies in the consumer product space. He has 20 years of…