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Today’s cannabis marketers are facing the same challenges faced by the alcohol industry when Prohibition was reversed. Join alcohol beverage marketing experts and founders of Soho Experiential, Rick Kiley and Jeff Boedges, as they interview various experts tracking the path to a “Green Repeal,” gaining insight into the question: how do you successfully market a product and navigate a “sin-dustry” that is on the verge of becoming legalized on a federal level?

Episode 018: Rethinking Cannabis Education with Charlie McElroy

The nascent culture surrounding adult-use cannabis is still finding its tone of voice, and brands are still struggling to fully define themselves. Many companies that produce materials for the industry are either cold and clinical and make you feel like you’re looking at something from a pharmacy. Others fully embrace all of the stereotypes of…

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Episode 017: Uniting the Cannabis Industry and Criminal Justice Reform with Andrew Deangelo

Huge amounts of wealth have been created for entrepreneurs and businesses seeing success in the cannabis industry today. However, there are still many people all over the country incarcerated for cannabis-related offenses, and there is so much work to be done as we reckon with the legacy of cannabis prohibition. Andrew Deangelo has spent decades…

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Episode 016: The Data Science Powering Cannabis Businesses with Liz Connors

The cannabis industry faces many unique challenges, and making sense of the data it produces requires specialized tools. To name just a few, there’s an astounding amount of product out there, tons of variables at play at every stage of manufacturing and distribution, and the nuances of legality across states. To turn this information into…

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Episode 015: How Lantern Created a Cannabis Delivery Business with Meredith Mahoney

With the onset of the COVID-19, lifestyles all over the world have changed in major ways. More than ever before, people are relying on delivery services to get their groceries, meals from their favorite restaurants, alcoholic beverages, and a whole lot of other things. However, for many reasons, some of which might be obvious, cannabis…

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Episode 014: Inside Missouri’s Cannabis Industry with Dr. Mimi Vo

In November of 2018, Missouri voted to legalize medical use of cannabis, making them the 33rd state to do so. As the state builds momentum toward adult use, a number of interesting things are happening that prove how different just every path to legalization is. Today’s guest is Internist Mimi Vo. Mimi graduated from medical…

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Episode 013: How the Coronavirus Crisis is Affecting the Cannabis Industry with Ken Wolski

The COVID-19 pandemic and surrounding crises have impacted virtually every industry all over the world, and cannabis is no exception. Though cannabis businesses, much like liquor, have been deemed essential, there are myriad issues facing producers and users at this time – and they may ultimately impact the long journey to full legalization. As 2020…

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Episode 012: Inside the World of Cannabis Funding with Ian Lindemann

When cannabis businesses need funding, they can’t simply get traditional loans. A number of legal and regulatory hurdles stand in the way for many operators, and the rules surrounding lending vary greatly from state to state. For investors who do lend to cannabis businesses, finding great partnerships isn’t easy – and differs in a number…

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Episode 011: Inside the World of Cannabis-Infused Beverages with Keith Villa

The cannabis beverage space is a fascinating one. Much like the craft beer movement, which grew from the work of a few hobbyists in the 1980s and 1990s into a multibillion dollar industry today, we’re seeing pioneers invent new product categories, take big chances, and create new consumer experiences.  In Colorado, Keith Villa is doing…

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Episode 010: The Future of Cannabis Supply Chains with Rick Kimball

Even as both medical and adult use cannabis legalization has continued across the United States, growers and resalers have faced a number of challenges, like how to standardize and regulate a product that isn’t always easy to measure. In the CBD space in particular, it’s easy to end up with “hot” product where THC levels…

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Episode 009: An Insider’s View of the Medical Cannabis Industry with Jennie Leuzarder

Though adult use cannabis is rapidly maturing in many parts of the United States, the medical cannabis industry is still developing as well. It faces a different set of operational hurdles and challenges, is continuing to shift and develop, and remains the sole source of legal cannabis in a number of states, including New York….

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Episode 008: How Cannabis Companies Can Embrace Inclusivity with Mary Pryor

Drug laws at the city, state, and federal levels have been used for almost a century to disproportionately punish people of color. Despite making up only 31.5% of the United States’ population, 46.9% of people arrested for violating drug laws are Black or Latino, and it’s never hard to find news stories of white offenders…

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Episode 007: How Maine is Preparing for Adult-Use Legalization – A Talk with Evergreen Cannabis C

Maine legalized medical use cannabis in 1999, long before many other states. However, after adult-use cannabis was legalized by a vote in 2016, it effectively stayed inaccessible for another two years, with licenses finally going live and prohibition being lifted on December 5 of this year and retail sales not starting until March of 2020….

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Episode 006: The Social and Political History of Prohibition with William Rorabaugh

If you dive deep into the history of federally forbidden substances, you start to see clear parallels in the history of alcohol and cannabis when it comes to how prohibitions occur (and why they fall apart). Dr. William Rorabaugh is here to talk all about it. Dr. William Rorabaugh is a Professor of History at…

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Episode 005: The Economics of Prohibition with Mark Thornton

Throughout human history, economics has played a major part in setting policy and inspiring actions of all kinds, including prohibitions – and few have a deeper understanding of prohibitions than Dr. Mark Thornton. Dr. Thornton is a Senior Fellow at the Mises Institute and an economist who’s written and spoken extensively on the topic of…

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Episode 004: The Recent History of Cannabis in America, 1970s-Present, with Emily Dufton

In the last episode of our podcast, we talked all about how cannabis was widely prescribed in the 19th century, fell out of favor, and was ultimately outlawed at the federal level. Today, we continue this guided tour throughout cannabis history as it ping pongs from being celebrated to vilified (and back again), and there’s…

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Episode 003: The Early History of Cannabis in America (19th Century – 1970s) with Adam Rathge

Cannabis usage in America didn’t start a few years or even a few decades ago. In fact, cannabis has a long, storied history including a period of extensive medical use before the prohibition that is just now coming to an end. Few know more about this history than Adam Rathge. Adam Rathge holds a Ph.D….

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Episode 002: The Cannabis Law Landscape with Dan McKillop

The vast majority of American states now have medical cannabis programs, and 11 states plus Washington D.C. have adult (or recreational) use programs as well. However, cannabis is still federally illegal, and the rules and regulations vary greatly depending on what side of the industry you’re in and where you’re doing business. Few people understand…

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Episode 001: A 30,000-foot View Of The Cannabis Industry With Sean Everett

Welcome to the very first episode of The Green Repeal: the story of legal cannabis through the lens of marketers who know the unique challenges of working in highly regulated industries. Today, our guest is Sean Everett. Sean is an operating advisor to high growth companies in the consumer product space. He has 20 years of…

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