COSNOVA:
Call Me Queen
the challenge
COSNOVA WANTED ESSENCE COSMETICS’ CALL ME QUEEN MASCARA LAUNCH TO BE MORE THAN JUST A CAMPAIGN—IT NEEDED TO BE A MOVEMENT.
the SOLUTION
WE DESIGNED TWO HIGH-ENERGY ACTIVATIONS—SUPERGIRL SURF EVENTS AND THE GLAMOUR ON THE GO TOUR—WHERE ATTENDEES SAMPLED THE MASCARA, STRUCK A POSE AT INTERACTIVE PHOTO STATIONS, AND AMPLIFIED THE EXPERIENCE ON SOCIAL.
