CAMPARI:
Camp Runamok
the challenge
CAMPARI SOUGHT TO POSITION ITSELF AS AN INDUSTRY LEADER IN TRADE FESTIVALS, CRAFTING AN EVENT THAT FELT BOTH EXCLUSIVE AND EXPERIENTIAL.
the SOLUTION
SOHO LAUNCHED CAMP RUNAMOK—THE FIRST-EVER SUMMER CAMP FOR BARTENDERS. OVER 150 INDUSTRY PROS IMMERSED THEMSELVES IN DISTILLATION MASTERCLASSES, ITALIAN APERITIVO CULTURE, AND HANDS-ON MIXOLOGY. NIGHTS CAME ALIVE WITH LIVE PERFORMANCES, TALENT SHOWS, AND FIRESIDE HANGS—BLENDING EDUCATION WITH NOSTALGIA.
