For the lead up to the Big! event we worked closely with the Lancôme communications team to ensure it delivered on the Go Big promise! And wow did we; the experience included a social and digital media plan that touched on all PR points for this vital moment and we were able to leverage a partnership with cosmetics social maven, Desi Perkins. The event was covered by an A-list of relevant media and created wild new buzz for both the pop-up and the new products!

For the Pop Up location, SoHo was able to source class A retail space on Abbott Kinney Blvd on Venice Beach. Inside the store, our target consumers found a veritable feast of experiences ranging from analog gaming kiosks where they could win complimentary makeup, to a communal Sharing Table that encouraged experimentation and play. All throughout, clients interacted with makeup artists who educated them on the products while encouraging exploration. A SoHo developed, Lancôme Smart Vanity Mirror leveraged facial recognition technology to offer clients a personalized beauty experience with products curated specifically for them. Social media was driven even further with the use of a 180 Selfie Photo Booth that encouraged clients to pose with over sized props and apply a custom motion overlay. Every guest left with an “IT” girl bag full of product samples curated by Desi Perkins!