Barilla PROTEIN +
HELPED ATTENDEES PRIORITIZE ON PROTEIN THE DELICIOUS WAY WITH BARILLA.
the challenge
BARILLA WAS SEEKING TO PUT THEIR PROTEIN+ PRODUCT INTO THE HANDS AND MOUTHS OF ENGAGED CONSUMERS WHO FIT THEIR TARGET MARKET.
the SOLUTION
SOHO CAPTURED THE ATTENTION AND TASTE BUDS
OF THE RUNNING COMMUNITY SEEKING PROTEIN-PACKED FUEL
FOR THEIR MARATHON PREPARATIONS, INCLUDING:
BLEND OF WET AND DRY SAMPLING ACTIVITIES
AT THE RUNNERS WORLD EXPOSTREET TEAMS WHO DISTRIBUTED SAMPLES AND EDUCATED
RUNNERS ON PRODUCT BENEFITS AT THE NYC MARATHONA PROTEIN+ BRANDED SPRINTER VAN EQUIPPED WITH AN ARRAY
OF SAMPLES WHO STOPPED IN KEY AREAS TO ENGAGE WITH RUNNERS
