Direct to consumer subscription services have filled a wide variety of niches and become massively popular over the last several years. For reasons both obvious and not so obvious, the cannabis industry is uniquely positioned to take advantage of this business model, but also faces extremely specific challenges that other subscription goods services do not.
Liz Whiting is the head of marketing and creative at The Daily High Club, a monthly subscription service that sends its members a box of amazing smoking accessories each month. These can include glassware bongs, dab rigs, rolling papers, munchies, and much more. The brand has a number of regular collaborators, including B-Real and Tommy Chong. Liz is also an entrepreneur, blogger, painter, and women’s health advocate, and you may have seen her writing in SELF.
Today, Liz joins the podcast to walk us through her job, what it means to be part of a male-dominated industry, and her advice for anyone looking to break stigmas and build a career in the cannabis space.
KEY TAKEAWAYS
- Why the Daily High Club had to make a pivot to survive the COVID-19 pandemic despite being a delivery business.
- How the Daily High Club has gotten involved in community-based initiatives and done more in tough times.
- Why education is so important in the cannabis industry right now – and how Liz brings her personal values to Daily High Club.
- The stigmas and systemic issues surrounding the cannabis industry that can create feelings of exclusivity – and what can be done to change that.
- How Liz’s experiences with endometriosis led her to discover cannabis as part of her therapeutic treatment – and why she sees it as a tool, not a cure-all.
- Why Liz thinks the COVID-19 pandemic will accelerate legalization in some capacity.
QUOTES
“Cannabis is not going to cure you of whatever it is you’re dealing with. It’s a tool.” – Liz Whiting
EPISODE RESOURCES
- Daily High Club – Follow on Instagram, Facebook, Twitter, YouTube
- Follow Liz Whiting on Instagram
- Liz Whiting – SELF Magazine
- Black Lives Matter
- The Weldon Project
- Philter Labs – augmented reality app
- Gangsta Gaming League – Snoop Dogg
- Raw Rolling Papers
- Herb Saver – Grinders
- Smojo – smoking screen
- Canopy Growth
- Tilray
- Greenlane
- Naked and Afraid
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TRANSCRIPT
Rick: Hello, everyone. Welcome back to The Green Repeal. I am, of course, one of your co-hosts, Rick Kiley. I’m joined by Jeffrey Boedges who is in the office today.
Jeff: I am in the office. It’s a very sweaty Jeff Boedges, which those of you who know me, it’s not that uncommon.
Rick: That’s not unusual for August. The first time we turned the AC on in four months, so it’s going to take a little while to warm up, I guess.
Jeff: Yeah, or something.
Rick: We are very excited today to be joined by Liz Whiting. I can’t believe I didn’t ask you right before this if I pronounced it correctly, so I’m hoping it’s Whiting.
Liz: You did. It is. It is Whiting.
Rick: Sweet. Man, that would have been embarrassing.
Liz: Like the fish.
Rick: Cool. She is the head of marketing and creative at The Daily High Club. It is a monthly subscription service where members receive once a month a box of amazing smoking accessories, including glassware bongs, dab rigs, rolling papers, munchies and more. The Daily High Club has regular collaborators, including B-Real and everyone’s favorite, Tommy Chong. Liz is also an entrepreneur, a painter, a guest blogger, women’s health advocate, and she’s had articles published in SELF magazine. Liz, welcome to The Green Repeal.
Liz: Thank you for having me. I’m excited to be here.
Rick: We are excited to have you. You are tremendously accredited. You have a lot of credits to your name there. Is there anything else you want to tell our listeners, us, anyone?
Jeff: Yeah. Give us your version of…
Liz: Yeah. I mean, honestly, this is a pretty good version. I’m glad that this is very, I’d say, on brand for me. You guys did some good research.
Rick: Marketing talk, all right.
Liz: Yeah. This is really great. To see myself framed this way, I was like, “Oh, I sound good.”
Jeff: Yes you do.
Liz: That is exciting. I don’t know if there’s anything else to really add to this.
Jeff: I mean, do you really have time for anything else, seriously?
Liz: No, seriously. This is really it.
Rick: Yeah, you sound busy.
Liz: Yeah. Very busy. I did actually, though, start my own painting store because I paint, so I had all these paintings. I’ve never sold them or anything before. I’ve been doing it for a few years. Over COVID obviously no one did anything and everything shut down completely overnight. I started an online store because, I guess, what do you do when you’re bored and have nothing to do? Start a store.
Rick: Sure. We’ll make sure we plug that store as part of this interview. That’ll be good.
Liz: Yeah, there we go. Exactly. Just slip that right in there.
Rick: Nice. Awesome.
Jeff: Perfect.
Rick: Cool. Let’s jump right in and we’ll move just a little bit. Entrepreneur, painter, all that great stuff but cannabis is a young business. I’m imagining you didn’t go to school for cannabis. Some people did. Can you just like–?
Liz: Well, I mean, it was an extracurricular.
Jeff: Yeah. That’s what you did after hours.
Rick: Well, we started an events company and it’s because I think both Jeff and I learned how to throw parties in college, so it’s-
Jeff: Exactly. It’s not like I didn’t learn anything.
Liz: There you go. Exactly.
Rick: Tell us a little bit about how you got into the game. How did you get from your early life stages into this professional world as you are right now?
Liz: Yeah. I grew up in the world of media and public relations just because of my mom’s job. Starting in college, I had run two successful blogs. I’ve always maintained different internships and jobs around media, public relations, government relations because I’m from DC originally. All of that was sort of intertwined. Then out of college, I headed a… Sorry, this is falling out. I’m just going to try and use one of them. These airpods are really just fantastic… So, out of college, I headed a travel agency’s marketing department, which sounds very prestigious but really, I was just the only person in their marketing department. I learned a lot really quickly and that a lot is expected from marketing with very few resources almost right out the gate.
I started working with outside agencies and I started seeing how much money they were pulling in. Then at the same time, I started dealing with some more progressed health issues. I left and I saw an opportunity to start my own thing. I had some clients that I freelanced for in college and I just kind of started re-contacting those people. I had already built those relationships, so I reached back out. I started to build a client list between D.C., Virginia and Maryland for lifestyle businesses. I worked with a big restaurant group, a few hair salons, an events group in DC, a swimsuit line just kind of doing digital marketing but also activation. It was a lot of grassroots reach and bringing that online experience to in-person and working with the local people in DC.
That was a really great experience because DC and that DMV area is such a bubble, and it can be really small and really big at the same time. It was awesome to learn how to really reach people and get them through the door, transitioning that digital experience to something in-person, which I realize now it’s so hard to get people online to come in-person to do something. Learning that conversion was really cool at a young age.
As I worked more in that area, a mutual friend connected me with Harrison from The Daily High Club. He’s the founder and CEO. We actually both went to University of Maryland and had the same group of friends but we just never met. He was actually in one of my apartments with one of my roommates and I just wasn’t there, which it’s so crazy how worlds can collide like that.
Jeff: He may have rifled through your stuff.
Liz: Right?
Rick: Yeah.
Liz: Exactly. I’m like, “What were you doing?” We talked and they became one of my clients. Then a few hours turned into a few days and then I was with them most days a week. I really liked what they were doing. I was very open at that point or becoming more open at that point about health things I was going through and creating those boundaries and being more vocal about it. They were really understanding about things like that. It just started working out. Then they moved to Los Angeles and I came with them. Now I’ve been there about four years.
Rick: Wow. Cool. That’s a real just entrepreneurial story. Then you ended up being part of the startup. That’s great.
Liz: Yeah.
Rick: You answered one of our questions already, sort of how you got there. This guy was stalking you through your roommate and decided to bring you aboard. I get it. That’s cool. That’s how most of our new hires go, right? No, we don’t do that.
Liz: Yeah. You just follow them around for a while. That’s kind of what LinkedIn is nowadays. Someone looks at you and you’re like, “Oh, God.”
Rick: Right.
Jeff: I used to look and see who looked at me. Now I don’t because I don’t know anybody that’s looking at me. I’m like, “Alright. Yeah, sure. I’ll be your friend.”
Rick: “Friend”.
Jeff: Yeah.
Liz: “Friend”, yeah.
Rick: Sorry. Podcast people can’t see air quotes.
Liz: Yeah. True.
Rick: Cool. I know we gave this sort of as a heads up, but how’s Daily High Club business going? Is it-?
Jeff: Yeah, tell us about Daily High Club. Tell our listeners about Daily High Club so they know what it is.
Liz: Yeah. Daily High Club is an online subscription box and online head store. We sell tons of smoking supplies straight to your door so you don’t have to leave your house. It has been doing better since all the COVID stuff but at the same time, there was this huge influx of traffic because everyone is home. Everything was closed and in some places still is closed or very limited or restricted.
While we were maintaining that traffic, we did have a lot of pivot to do. Our business is primarily e-commerce but especially since all of this was happening right before 420, we had tons of activations planned, in-person events, all this stuff. We had a collaboration planned that we had to move. It was a lot of clean-up in the backend while trying to kind of maintain business as usual through essentially the apocalypse.
It was different but we did make it through or we are making it through. It’s still going on. We’re still affected by things like shipping, things out of our control. USPS has been like… I never thought in my lifetime we would be so involved in what the USPS’s next steps are but here we are. It’s been really interesting trying to maneuver this but honestly, thinking about my resume right now, everything I’ve done I can put “during a pandemic,” or “during a social crisis.” To make it through that and kind of… Like I said, we’re not really out of it, but to be out of at least those phases, I’m kind of like, “Damn, I did that. We did that.” A lot of people can look back and say that, and I think that that’s pretty epic, to be honest. Kind of like–
Jeff: What were some of the pivots that you had to do for COVID? I’m just curious. If you guys are mail delivery, you just say, “Well, yeah, we just sell.”
Liz: Well, it’s not so simple because we had to do a ton of right now communicating with… We’re a very community-based company. One of our values is heavily based in community. Cannabis is very community-oriented just given the nature of how people have to act with it. It’s kind of a discreet thing still for a lot of people. You have the people that you do that with and you have your sesh friends, the people that you sesh with and stuff.
We really wanted to hone that in on the brand. Being an ecommerce brand, you have to be really communicative. For our subscription box especially, the shipping times vary. If there’s any delays, people need to know about them. Then we’re working on messaging for the subscription box and the online head shop at the same time. We have a lot of subscribers. I can’t say exactly how many, but we do over 10,000 – 15,000 subscribers a month, and then that grew a little bit even during COVID.
We had a lot of then new people coming in that we had to go another extra mile to really explain the business to them, and creating that new line of communication, and maintaining it, and developing it, and constantly serving customers to know how we’re doing through it and all that stuff. It was a lot. Then Black Lives Matter became a huge topic with the media, and everything I do is media oriented, and so we had to really navigate some interesting situations.
Luckily, another value of ours, within community we do a lot of community-based things. We had already been working with Weldon Angelos on project Mission Green, which helps prisoners who’ve been in prison because of cannabis get resources to essentially not be in prison anymore. Weldon was in prison himself and is a huge advocate in the space. We worked with him a while ago to create a custom bong and proceeds from every one of those sales, $10 from every one of those sales goes toward the mission.
There’s things that we already do within that, but we really had to look inward as well and figure out, “How can we continue to do more?” There’s always more to be done. It became such a public outcry and we were like, “How can we support our community while also supporting our audience as a whole?” Navigating that and then navigating COVID and then navigating any other… We don’t touch the plant but we’re in the industry, and so anything that also occurs within that… There’s just fires every day that needed to be put out anyway on a normal day.
Rick: Yeah.
Jeff: Yeah, we’ve been through that ourselves.
Liz: Yeah. There was a lot going on.
Rick: That’s a lot and that’s great. We’re event marketers, experiential marketers, and you mentioned in-person events as being part of your marketing mix. I’m curious what you guys usually do. What does an event look like for The Daily High Club, when you’re able to produce them, be it COVID or not COVID times, et cetera?
Liz: Yeah. We held our own event and we are… Well, we were looking to do that again. I don’t know when we’re going to do that again. We’re probably going to do some kind of virtual festival, seshtival. I’m workshopping that name. You guys heard that.
Jeff: Vegetable something, yeah.
Liz: Vegetable, seshtival. I don’t know. We’re playing with it still. We’re working on some more virtual activations. We did a really cool augmented reality activation for our June box. We made the front of our bong come to life with Philter Labs. They have an augmented reality app. We worked with them on that. That was super cool because you could do a kind of sesh with your favorite smoker right there on the front of your glass.
Before we had a huge Halloween party, like two years ago. What it is basically is everyone’s using our glass, but it’s also a lot of partners we work with. One thing that we push within our subscription box is that we work with different brands where other boxes don’t. They manufacture their own products, their white label. We like to still show our customers a variety of products. This industry, we get in our bubbles. There’s so many things that I’ll even just come home to the East Coast and show people and they’re like, “Holy shit. What is this? This is crazy.” It’s really important to still have that consumer experience of trying different products, trying different brands. For us, the parties that we have are kind of a real-life version of that; trying different vendors, experiencing things with our influencers who are all there. It’s really fun. We worked with Koala Puffs and Macdizzle on that a while ago, and that’s actually who we did our June box with too. It’s cool seeing things like that happen in the space.
Then we also have sponsored different events. Snoop Dogg does this Gangsta Gaming League, GGL, at his compound. We’ve sponsored that with Merry Jane a few times. That’s always really fun and, again, a very community-based event that we can be at and share our glass and share our story. Then we also did a Pride event last year and we just helped set up and donated time for that. It kind of depends. We do a lot of different stuff and a lot of different activations, whether it be our own event or sponsoring events.
Rick: Nice. That’s great. You mentioned… Go ahead, Jeff.
Jeff: I was going to say, aren’t all cannabis events basically AR? Aren’t they augmented reality to a degree?
Liz: Yeah.
Rick: Nice.
Jeff: Sorry, it had to be said.
Rick: No, I’m glad you got it.
Liz: That’s a good one.
Rick: I just wanted to clarify something. Some of the products that are in your boxes are things that you guys manufacture them yourselves? You are the creators of some of them?
Liz: Yeah. Our glass is always custom glass and that’s what we design and create on our own. Sometimes if we do a dab tool or a poker tool and it’s glass, we’ll do that. That’s our specialty. That’s our bread and butter. We are in the game that we do what we’re best at and we partner with another person who does the best at what they’re best at. We put Raw in the box a lot. Obviously, Raw is at the top of their game with rolling papers. We work with them a bunch. Then Herb Savor, they’re a more portable… I guess all grinders are really portable inherently, but they have a plastic grinder that’s just really easy to use and isn’t heavy like other grinders and stuff, really lightweight. We put that in the box and, and a bunch of other brands.
Oh, Smojo. It’s like a smoking screen but it’s made of a certain metal, I’m blanking on it; maybe titanium or something. Stainless steel, that’s what it is. Not titanium. Stainless steel. You put it in and it meshes to the glass bowl so that you don’t have any of your flour going through, and it keeps your glass clean. There’s cool things like that that we show our customers and work with people like that.
Rick: Cool.
Jeff: You guys, frankly, kind of have a lot of high tech for cannabis smokers. I wonder how many people really even know that these things exist.
Liz: No, exactly.
Jeff: How much of what you’re doing is education versus, like, “Try this brand over another”? It’s more like, “Hey, we’ve got this really cool screen,” or, “Hey, we’ve got this really cool pipe.”
Liz: Yeah.
Rick: I mean, Jeff, the bodegas in Brooklyn they’ve got a lot of different offerings out there. It’s a wide array right now. You’d be surprised.
Jeff: You’re saying that the sophistication level of the average smoker now is higher than I’m giving credit for?
Rick: I’m just saying there’s a lot of glass on display. I don’t know about the technology piece but… I’m sort of making a little bit of a joke, but then I realized halfway through it’s like, “You know, there’s a lot of glass just on every corner store in Brooklyn.”
Liz: There’s actually a lot of glass.
Rick: It’s kind of weird. You’re right, there’s some good technology out there. I didn’t even know what a grinder was for for a long time. I’ve since learned it’s not to make coffee, which I was like, “That’s a really small amount of coffee beans you can fit in there.”
Liz: Yeah. You have to work really hard for it. It better be really good coffee.
Rick: There you go.
Jeff: All right.
Rick: One question I think we wanted to know is, do you think that you’ll expand beyond gear and accoutrement? Do you think that you might dabble in maybe CBD wellness products or anything else? Is that part of the business plan at some point?
Liz: You know, maybe one day. Right now it’s so hard. It’s an exciting time in this industry, and it’s definitely a very opportunistic time for people who want to get involved and who want to start entering the space. As a whole, the industry has a lot of work to do and there’s a lot of red tape to still maneuver around. I’ve just seen mainstream players, especially people who touch the plant or touch CBD, they come and go, in and out.
I think that it’s definitely something to look toward, but I think if we do it, we want to do it in a way that is the right way to do it. You look back at Apple and all these innovative companies, they weren’t the first to do it. They were the best to do it. I think that that is really important in this space to remember that it’s not a marathon. I mean, it is a marathon but it’s not a race. Sorry about that.
Jeff: It’s not a sprint.
Rick: Yeah, not a sprint.
Liz: it’s not a sprint. It’s a marathon. It depends what you’re here for. Some people can come in and make a quick buck and get out. I think for people who want to see this space grow and want to see it progress, don’t get greedy. Don’t lose sight of the mission. It’s there. There is so much work to be done here. Just recently you see CBD in Sephora and Urban Outfitters. Who thought that that would ever happen? I saw CBD in the airport. It’s crazy. I think that while there’s a lot to be done here, I do think that there’s a lot of work to still be done to do it properly.
Rick: Well, it’s a category that really requires a ton of education right now.
Liz: Oh, absolutely.
Rick: You just think about all the different CBD products that are out there. I think there are still people, even me, who really question, like, “Does this even work?” and that yet it’s in everything. I think the curation part of your business would lend itself very well to helping that educational process–
Liz: People determine. Yeah.
Rick: Yeah, and understand like, “Here’s what this is supposed to do.” It’s probably a good opportunity. I think it’s an opportunity for anybody who’s willing to invest the time.
Liz: Yeah.
Rick: Cool.
Liz: No, exactly. Education is such a core value. For me, personally, and that’s what’s cool too is a lot of my personal values I can bring to Daily High Club. In this space, education but also fun, like approachable education is really important because there are so many new products. There are so many questions of how to use them and what’s best for you because everyone’s different in how they consume now. Some people don’t smoke at all. Some people only smoke. Some people only do… you know? It’s interesting learning all this myself and then relaying it in a way that’s easily consumable.
Rick: Yeah. It’s a great endeavor. All right. I think we’re going to switch gears for a few minutes, if we can. This next part, I think we’re kind of trying to get into understanding… This is an industry, at least on the outside, that seems to be a little dominated by men. I’m curious if you might be willing to talk about your experience as being a leading cannabis professional in this industry. I don’t know if it’s different than other industries— and you’ve worked in some other industries as well, but I mean it’s–
Jeff: I think you know a lot of people. Obviously, you’re in touch with a lot of people throughout the industry. I think we’d like to have both your reflection on your experiences as a woman in cannabis, but also any kind of insights you can share–
Liz: Like overarching?
Rick: Yeah.
Jeff: From friends and other women in the industry. There’s a lot written about it, but I think we just want to… We haven’t really explored the female experience as being unique in cannabis yet. Part of the reason we wanted to have you on here today was because we know that you’ve written for women’s health issues. We know that you have… It’s our conjecture anyway that you have an opinion here, so that’s what we’re going to find out.
Liz: Yeah. Men are awful. Just kidding.
Jeff: Yeah. Well, we know that. That’s kind of table stakes. We get that. We’re both married. We know.
Liz: Okay, good. Just as long as everyone’s aware here. No, I’m just kidding. I’m just kidding. This is a really interesting topic to talk about, especially now because as all these social conversations are coming about, gender has also become a really… It’s been put on a pedestal. How do we talk about gender? How do we talk about these roles? How do we talk about this in a way that is politically correct as well? It’s really tough because on the one hand, being a woman, I’ve never wanted that to define me. There’s this show, Veep. I don’t know if you guys have seen it.
Rick: Sure. Huge fan. Yeah.
Liz: Yeah, it’s the funniest show. In it they’re like–
Rick: Until it became real. I’m sorry.
Liz: Yeah. [Crosstalk 00:26:16].
Jeff: Until we had to live it.
Rick: Yeah.
Liz: For real, I was re-watching it now actually because I just love it so much. I love Selina’s character and everything, and it is so real to what’s happening today. They’re talking about abortion. It is a really politically incorrect show. They’re talking about abortion and they’re like, “Oh, well, you can say, ‘as a woman’,” and she’s like, “What? No. As a woman? I can’t know that. They can’t know I’m a woman. We can’t speak to that.” I just was like, “Oh my God, this is so real.”
I think it’s weird because on the one hand, you’re like, “Well, I don’t want my being a woman to…” like, “I don’t want people to know I’m a woman. I don’t want to talk about it. I don’t want that to be a defining factor. I want my work to speak for itself and I want the things that I do to speak for itself.” Then on the other hand, it is an identifying factor and it is something that holds to parts of who I am as my identity and all of that. I think that’s the most politically correct way to probably answer that aspect of the question.
In cannabis, and really any industry, let’s be real, there’s always been this kind of male dominance, but it’s because of our history. This whole question could be the full hour of the podcast. You have to look at the history of how women have entered the workplace and where they are now in that timeline of it. I think that there is a lot more opportunity for women, and I think that there is a lot more leadership opportunity for women.
I have been in really male-dominated spaces even before cannabis, and I have noticed myself code switching to be more relatable with men. It’s weird because I find that men don’t do that for women. I have ESPN on my phone. Do you know how many sports I watch? I don’t care. I don’t give a fine fuck. Someone made a goal? Cool. I don’t know. I would know all this sports stuff, especially BT Sports, even though all of them are terrible except for hockey and I guess now baseball. Basically, I would try and find those points of–
Jeff: Intersection?
Liz: Interest. Yeah, intersection of that. I find with the opposite sex in that realm, they don’t do as much to identify with women. That’s-
Jeff: Yeah. We’re probably not reading SELF magazine every day just to say, “Hey. I know a lot about how sometimes it sucks to be a girl.” We don’t really do that very well. Yeah.
Liz: Yeah. Instead of just saying like, “No, it’s awful to work with men,” I think that’s a really just specific thing that I’ve found in my experience. Otherwise, I have brothers. I’ve always grown up in a very diverse community. Interacting with different people, and especially men, hasn’t been too crazy. In any experience of life, like I’ve totally been in the cannabis industry, it is very male dominated. It is very white male dominated. Statistically speaking, the data is there to back it up.
It’s because of how the laws are. A lot of people of color and a lot of black people in the community don’t want to put themselves up in the limelight of being in this industry because they have been literally prosecuted for it. Especially when we go to work with diverse influencers, there’s a lot more people coming up in this space, but especially black men, they don’t like to be public about it, and I totally can see why. I think that there’s a lot of that stigma and that systemic stuff in place that has created that kind of environment. I do see it changing, though.
I think with cannabis, the interesting part is that if there is not a seat at the table for you, go build your own. There is totally room for that right now. At least at this point in my experience, in any industry you’re going to work with people who suck, whether they’re men or women or whatever. This is not an only men thing. I’ve worked with women especially in the cannabis industry who can be even more catty and competitive and unsupportive. It’s really wild when other women don’t support. I’m like, “What the fuck? We’re all on the same damn team. Come on, we’re all…” Like, “Hello?”
Jeff: Especially now in these early stages. Yeah.
Liz: Yeah. I don’t know. This has become a complex answer to this question, but I feel like it does have a lot of complexities.
Rick: Yeah, well, it’s a complex question.
Liz: Yeah. At the end of the day, I think it’s all about knowing who you are, and letting that shine, and setting your boundaries, and knowing who you can work well with and who you can’t. Also, there’s just different audiences. Especially today with social media and how much data we have, there’s an audience for everything. Of course you’re going to have some total douchebag bro type person, but you’re also going to have your yogi wellness vegan who… and those two people can merge, but there are stereotypes, and there are stereotypes for a reason for some of these “categories”, I guess you could sort of say. Those were air quotes for podcasters.
Rick: They keep coming up a lot, the air quotes, today.
Liz: Yeah, right? I do think that there are going to be people who serve different people. It’s kind of up to you to navigate then, “Okay, maybe this isn’t who I want to serve but this is. How can I do that and how can I pursue that?” I think it’s knowing that there’s different opportunity available now. For a long time, the imagery of people who smoke and consume cannabis has been so negative over history. It’s just really recently becoming cool again. You had this period during the ’60s and ’70s where it was like, “Yeah, man, smoking,” but I didn’t live during that time. It’s just whatever image we have of that now.
It just recently became more publicly acceptable. We only saw this imagery of the hippie stoner or the So Cal stoner, the skateboarder meh dude. Now though, like I mentioned, you have wellness people who are getting into it. You have party people that like smoking. You have people who like cooking with it that are chefs that only do… There’s all these different outlets and audiences that never… Well, they may have existed but they were never publicized before. That imagery was never shared.
Jeff: Sure. They weren’t mainstream.
Rick: Yeah, I mean we–
Jeff: The whole thing wasn’t mainstream.
Rick: Yeah. We talk about that stoner stigma a lot on the show. As marketers, we talk about breaking down that stereotype as being one of the most important things in order to grow the category. One of the things that I thought of just for the first time, maybe shamefully so, but it seems like most of the stoner stigma and the imagery around that is mostly men, mostly boys acting that way.
Jeff: Certainly in Hollywood, if you go from-
Rick: Yeah, and that’s what I mean.
Liz: Yeah, especially.
Rick: If you think about Cheech & Chong. If you think about–
Jeff: Cheech & Chong, Harold & Kumar and Dazed and Confused.
Rick: Half Baked, all that. It seems like there might even be a marketing opportunity to try to grow that aspirational version of the category with some women leading the way.
Liz: Totally. Yeah.
Rick: Is there less baggage do you think? I’m asking that as a question. I really have no idea.
Jeff: You never see it.
Liz: What do you mean by less-?
Jeff: You never see pod in Hollywood right now as far as on the big screen. No one really… unless it’s a stoner flick. There’s never a casual user. You don’t see, like, the heroine using it.
Liz: Yeah, and then when they do do it, it’s so weird. It’s not–
Jeff: Distracting, yeah.
Liz: There was one show… My roommate is a TV critic, and so he watches a ton of TV. I’ll come in and see a show he’s watching. I’ll watch some things, but he watches a bunch of different stuff and so I’ll see these different representations. Like, Euphoria was one show that had vaping in it and stuff. Then another Freeform show had people vaping and using cannabis. I was just like, “Who the fuck are they consulting for this?” Like, “Hello, there are people who know what they’re doing. We know what’s going on.”
Jeff: Especially in California, right?
Liz: Especially in California, I could throw a rock and probably hit someone who knows how to smoke weed. It’s just like, how are we getting this so wrong and represented so weirdly? It’s just weird and it doesn’t touch on it.
Jeff: All those things you just mentioned, all those shows you just mentioned, cannabis is kind of the star of the show but they’re portraying it wrongly. Whereas if you take a look at booze, watch any movie and somebody has a cocktail and they look cool doing it, you know what I mean? They’re drinking a whiskey on the rocks or they’re drinking like a martini.
Liz: Well, it’s because it’s also money. They’re paid–
Jeff: Of course. That’s exactly right.
Liz: Then that’s another thing. Once big money comes in, you’ll start seeing more cannabis in movies and shows. All of that’s plugged. When you see a cigarette, that’s not there on accident. I think once more money and more advertising comes in to be that kind of player… We’re already seeing it very loosely. HBO just recently did an activation and that was very surfaced, just like skim in the water. Like, can we do this? [crosstalk 00:37:04]
Jeff: We could get some of your pipes in there, I think. Some of your glass needs to be in Hollywood.
Liz: Totally. We work on that too. We’ve had just some little plugs here and there. There definitely are women in the space who are doing this productive smoker thing. The thing is once you are doing that then you’re seen as… It’s all about framing. We’re marketers, so we talk about things in the way of framing and demographics. A lot of this conversation even, sometimes I’m just like, “God, people who listen to me must think something.” I’m just like, “You’re not the audience for that, but there is over here,” and like, “Ignore that but don’t look over here at the same time.”
Jeff: Right. That’s marketing.
Rick: Yeah. You’re a marketer. It’s a super interesting conversation. I think, frankly, federal legalization is going to have to happen, or at the very least federal decriminalization needs to be widespread-
Liz: I think it will.
Rick: -for money to flow into Hollywood, making that happen a little bit more probably.
Liz: There are people waiting on the sidelines for that. With all the stuff that’s coming up now and with COVID especially, we have so accelerated in this space. States are desperate for money right now. If they are looking to tack something, this is it. If it doesn’t happen on a federal level this year, I see at least most, if not all states looking at cannabis to some degree.
Rick: Wow. Now you’re getting into the final question of the show way too early.
Jeff: Yeah, [crosstalk 00:38:39].
Rick: Hold on it. No, just kidding.
Liz: Just kidding. Ignore that.
Rick: I’m curious, are there certain products that you guys sell, distribute— I’m not sure how you… Curate. I like curate— but that you find that have a significant gender split? Is there something that women gravitate towards a lot more than men, for instance?
Liz: Yeah. There is still gender marketing, for sure. I don’t like calling it… I don’t know. It is what it is. It is gender marketing, but it is more of like a masculine versus feminine kind of thing, if you really want to get into the weeds of it. Ha ha, get in the weeds of it. I knew I was going to say that at some point.
Jeff: Nice.
Rick: Nice.
Liz: There are definitely things that people gravitate toward like… I’m trying to think. Oh my God, I can talk about this now.
Jeff: Now I’m peaked. I’ve got to know what we’re talking about. I was like, “Whoa.”
Liz: Yeah. We’ve had some blenders. As much as I’ve talked a lot about all the good things, I’ve made a billion and five mistakes, and so has a lot of people on the team and stuff. You just learn from it and move on, if you can. Two Februarys ago, we thought it would be really funny to put an eggplant pipe as our Valentine’s Day glass. Men especially really did not like that.
Jeff: They didn’t get the joke, huh?
Liz: They were like, “You’re trying to make me get…” The comments, I was like… I know what the internet is. I’ve grown up with the internet. I know what a dark place it can be. After the comments I read, I was like, “Who are you people?” What the fuck? Is this real?” I was like, people are this mad? Think about it, people were that mad over something with cannabis. I was like, “Guys, chill the fuck out. This is just supposed to be funny.” It was supposed to be, it looks kind of like the emoji, so it’s like ha-ha, and it’s for Valentine’s Day.
Yeah, it was really not well-received by our more masculine audience. They were very vocally opposed to it. I remember when we did our livestream introducing the box. Oh my God, I couldn’t block comments fast enough. It was really bad. We do still sell it in our store and it’s been more well-received. Women actually got the joke a lot better than the men did, just from my data.
Rick: Sure, because they’re smarter.
Jeff: Exactly.
Liz: Yeah. We’re smarter. No. I do think it was just… Now looking back, I get it. Then it was so funny because guys were like, I don’t want to smoke out of a phallic… I was like, “Okay, wait.”
Jeff: Every bong is a phallus. I’m like, really?
Liz: Every bong is like… I was like, “You’re sucking on an…”
Rick: You better move to edibles full time, buddy.
Liz: I know. It was kind of like, “Wait a hot second here. If this is your line, that doesn’t make any sense.” It’s really interesting too, that that imagery so affected people. It turned into kind of a social experiment, really.
Jeff: The next Valentine’s Day you did something a little bit more women genitalia shaped?
Liz: Well, we did it with Eric Khan and it was really good. He actually does a lot of really educational videos in this space, and he has a great audience and he makes really clever content. We did glass with him. He has tattoos of roses, and so we put just a beaker with his rose tattoos and a gold signature so it fit for… We’ve been trying to play in between not so male-leaning but also… We try to keep it as neutral as possible, something that most everyone can enjoy. At the end of the day, there’s always going to be someone unhappy. We just want to try and keep more people happy than not.
Jeff: Well, of course.
Liz: At least with the subscription box.
Jeff: You’re in marketing.
Liz: Yeah.
Jeff: That’s one of the things they teach you on the first day of marketing in college.
Liz: One of the goals. I like to keep people happy.
Rick: Yeah, but you might need to decide whether or not to let the guy who’s mad about the eggplant phallus pipe just go away. You have to make that decision sometimes, and that’s an okay decision to make. We were talking a little bit. You mentioned earlier about now being a great time for anyone wanting to break into the industry. If a woman came to you or if someone who’s minority came to you in particular, someone who wasn’t a white man came to you and basically said-
Liz: You can if you want to.
Rick: No, I know. Maybe that’s a good question. Would your advice be different than if it were a woman coming to you for advice on how to jump into it? Or maybe there’s the general…? What advice would you give, and would it be any different for someone who was a woman or a minority?
Liz: Yeah, that is a really good question.
Rick: Thank you.
Liz: Good job. I hate it because I always say it depends, but it does depend.
Jeff: You did grow up in the DC area. You get it.
Liz: I did grow up in the DC area. It could be this one thing, but… No. It really does depend what you’re looking to do because in cannabis right now, it’s not just cannabis-y jobs. You can go into finance, you can do law, you can do media, you can do project management. Any role that is in any other industry it’s now pretty much in cannabis, aside from growing stuff and other more industry held job titles.
It depends what you want to do and I think that it depends what kind of person you are. If you have a really strong backbone and you’re not risk averse then this is a good space for you. I think that applies to anyone. I think that also if you’re looking to build skills right now, this is a really easy time to do it. You can say, “I did X, Y, Z, but in the cannabis space,” because a lot of people do want to see at least those little pieces of experience that you know what you’re talking about.
Especially for women and especially for black women and other people of color, there is still a bit of a stigma depending, again, where you go or what you’re trying to do. I always am a serious advocate of independence, especially for women. I think that if you can build something independently for yourself, if you have 10 years of finance skills that you want to bring over to cannabis, maybe spend a year or two at a company, if you can, but then go into consulting. Why not? Start your website. It doesn’t cost that much money.
I’m always an advocate of people who are entrepreneurial and want to do their own thing and want to build their own table. There are a lot of corporate opportunities too. You have Canopy. You have Tilray. You have G Pen, which is massive. You have Greenlane, a distribution center. Daily High Club, us, we’re growing immensely. We’re not corporate but we are growing as a business. There are those more structured places and opportunity in cannabis too, if you are looking for something like that. I know that totally was a very, “It depends on all these things,” kind of answer, but it really does.
Rick: No, but it’s good advice. Jeff and I started our own business in a large part to not have a boss, and I recognize independence being very important in general. I could see for someone who’s a woman in particular that that would be spectacular to just be able to–
Jeff: It would be freeing because you don’t have to deal with the bullshit.
Rick: I think it’s good advice.
Liz: Yeah, you get to pick who you work with a bit more.
Jeff: Yeah.
Liz: Having that freedom is definitely… it’s good. I think it’s good for people to experience that, but I do think that everyone should have some experience with some company just for a little bit if they’re completely new to this space, just to get their feet wet, just to start building those relationships and stuff.
Jeff: It’s almost like you have no experience whatsoever.
Rick: Yeah. That’s what makes this so hard. Sorry.
Jeff: It’s one of our favorite quotes, by the way.
Rick: Working at Dairy Queen does not count as experience, even if you’re serving it–
Liz: Well, if you’re going into edibles.
Rick: Even if you’re serving it, yeah. Yeah, you’re right. You’re going to create a new line of munchable products.
Liz: You’re a munchies specialist.
Rick: There you go.
Liz: Put it on your LinkedIn.
Rick: Wait, a munchies specialist. Is that a job?
Liz: A munchies specialist.
Rick: Is that a job title?
Liz: It could be. Ben & Jerry’s could do it.
Rick: Oh man, that’s a great… I’m stealing that idea.
Liz: Munchies specialist. Look, it’s marketing. It’s all about how you frame it.
Rick: Yeah, no. I think it’s a great thing.
Jeff: You guys are putting munchies in your boxes, right?
Rick: It’s a good–
Liz: We do put some munchies in the box sometimes.
Rick: I think it’s a good idea for your next event.
Jeff: I think it’s a whole munchie line.
Rick: You’re going to hire a whole bunch of munchie specialists to come in and try all these products and give their reviews.
Liz: Yeah.
Rick: That’d be amazing. I would totally… Let’s produce that event.
Liz: This could be my next idea right here. Yeah.
Rick: Yeah.
Jeff: That, and I think we turn the hotdog eating contest on its [crosstalk 00:48:53]. The Oreo eating contest and see…
Rick: What’s that guy that always wins the Coney Island?
Jeff: Joey Bag O’ Donuts.
Rick: Yeah. We’ve got to get Joey Bag O’ Donuts out there. He’d be your-
Jeff: I don’t think that’s really the…
Rick: It’s not really the right guy, but he can certainly put it away.
Liz: Yeah.
Rick: You’ve got to move from hotdogs to Twinkies. You just keep it [inaudible 00:49:14].
Liz: Oh my God. Liz: Bring him an eggplant too while we’re at it.
Jeff: We were looking for some college activations recently. I think that could be one.
Rick: The munchies specialist college activation?
Jeff: Just a munchie eating contest, yeah.
Liz: I think so.
Rick: I don’t know if we’d get on the campuses.
Jeff: A cooking show maybe because the crazy stuff you eat sometimes at 12 o’clock at night.
Liz: Netflix does have a… Or maybe it’s HBO. One of them has a cooking cannabis show. Maybe it’s Vice. I actually don’t know. It’s some network, they have some-
Jeff: I’m talking about one that would actually cook crap that you would only eat when you’re high. Like a banana split.
Liz: Like hot wings or something.
Jeff: A banana split with hot wings on it.
Liz: Yeah. I’ve definitely made some food [crosstalk 00:50:01].
Jeff: Yeah, for sure.
Rick: Half the show takes place the next morning and the name of the show is, “Oh my God, I hate that.”
Liz: My friend and I used to talk about a show called Stoned and Alone, kind of like Naked and Afraid. You’d drop a really stoned me into a random place with 20 bucks and see what happens.
Jeff: Yeah. Try navigating through Penn Station when you’re really, really high by yourself. It’s not easy.
Liz: I have and it’s terrible.
Jeff: Yeah, it is terrible.
Rick: It’s not a good experience.
Liz: Penn Station on its own is not a good experience.
Rick: No.
Jeff: No, but I’m pretty sure there’s the guys that have the video of it and they break it out every Christmas, like, “Oh, let’s watch that guy. The one guy that went and thought he was on a train but he was actually in the men’s room.”
Rick: Pretty soon we’re going to get to David Hasselhoff and the cheeseburger.
Liz: Oh, no.
Rick: We’re starting to come up to the end of time and there’s one subject we wanted to ask you about because you’ve written a lot about some health matters. You’ve written about endometriosis. You shared some experience with using cannabis and CBD to treat it. I’m wondering if you could talk about that a little bit. Especially because I think medical cannabis is widespread and I think a lot of people don’t know about the therapeutic effects. I think anytime we can tell a story, that’d be great.
Jeff: I think we probably need to explain endometriosis a little bit too for the average Joe.
Liz: Okay. Yeah. When I mentioned earlier in the podcast that I had been dealing with health issues… I try not to make endometriosis my whole thing but it is kind of. It has become my whole thing. I’m sure a lot of people who live with it know what that means. When you have something that’s chronic, you don’t want it to define your whole life but you find that it does define a lot of aspects of your life.
Endometriosis is an inflammatory condition. Essentially, it is tissue growths that grow on the outside of your uterus or other parts of your reproductive system, but it is also found in other areas of your body. Some people find it in their spine or in their brain. There’s still not a lot of research. There’s so much that needs to be done in this space because even that definition of endometriosis that I gave you is very nuanced. There’s a lot of debate as to what exactly it is. A lot of people define it as a reproductive disorder. Some people define it as an autoimmune disorder. If you’re hearing this and you’re like, “That definition is wrong,” then it might be. It might’ve evolved by the time even this podcast comes out.
Basically, the tissue becomes inflamed and it’s kind of like you’re internally bleeding, especially when you’re on your period. The tissue starts to become inflamed and reacts in your body, and it can make your organs stick together.
Jeff: You hemorrhage.
Liz: Yeah, essentially. It’s very painful and you can experience this pain almost any time. When I had mentioned actually that I was on a bunch of edibles last night, I am on my period, ladies and gentlemen, and it has not been enjoyable.
Jeff: We wanted to get deep into women’s health today, and we have.
Liz: I never thought it would be-
Rick: By the way, there were no air quotes. None.
Liz: There were no air quotes.
Rick: No air quotes.
Liz: I never thought I would be shouting that on a podcast. I want to normalize it too because literally 50% of the population goes through this once a month. It’s not something we have to shout from the rooftops, but if I say, “Damn, I’m cramping really hard because I’m on my period,” it shouldn’t be like a, “What?” It’s something that happens to a lot of people, and I think it should be more normalized even outside the chronic illness stuff.
When I was diagnosed with that, I had been experiencing symptoms almost my entire teenage and young adult life and I never knew what was wrong with me. For almost 10 years I wasn’t diagnosed. I was just kind of gaslighted. I was told a lot of different things about what it could be. I was treated for… People thought I had depression and ADHD and just IBS or something. Then one doctor even— when I was 21 or 22, I was a pretty big partier in college and stuff— she was like, “What do you think about kids?” I was like, “The fuck? What do you mean? I’m not thinking about that at all. I’m thinking about the next party that I’d like to go to tonight and that you’re taking up time from.” She was like, “You could freeze your egg and get your uterus removed.” I was just like, “What the fuck is going on? This is crazy.”
At one point, I started experiencing so much pain that I had to go to a different doctor; and I had been so many doctors at this point. He finally was like, “Okay, we need to get you some scans and I think you need to go into emergency surgery.” I had been experiencing a lot of really horrible symptoms and there was a lot going on. I was like, “Oh my God.” It had escalated to this point where I literally had to get emergency surgery. I had to understand myself what endometriosis meant for me and what that was because I had never heard of it. I hadn’t known what that was and I didn’t know how it really affected my body.
It took me two or three years to really know what it meant and know what it meant for me. I didn’t understand at first. It doesn’t have a cure. The only way to know truly, clinically diagnose that you have endometriosis is to get a laparoscopy. That’s that surgery that I had to get, and I had to get it literally a few days away from when he was like, “You have to go in for emergency surgery, like, now.” After that surgery, I had to learn that there wasn’t a cure and that I did have to do… They didn’t even know that I had endometriosis for sure until they went in and did the surgery. That’s another thing that’s so horrible. So many women are just blanketed with, “Oh, you might have endometriosis.” They just treat them without the surgery or anything because it’s expensive. A lot of this costs a lot of money and is very inaccessible.
Even for me, I had my mom’s health insurance and all of that. It was so hard to do anything around this, and schedule appointments with specialists, and figure out what was going on, and figure out the right things for me. Like I mentioned, it took me a while to figure things out, and that there isn’t a cure, and that management is the way to live life. Especially in the past, since 2018, that’s when I started really publicly talking about this, about two years ago. I had to learn management tools. There were a lot of support, there were a lot of resources I was finding for that, online forums on Reddit and places on Instagram. There’s another thing called Nancy’s Nook that people use. I don’t really use that because there’s some controversy there. I don’t like to get involved with controversy. I decided to–
Jeff: Boy, did you pick the right industry.
Liz: I know, right? I’m risk averse but not at the same time. I like to get the job done but without the drama. I’m like, “What’s the best way we can get through this?” There’s become more resources available. Even in 2015 when I was first diagnosed, there wasn’t even half as much available online as what is now. Yeah, in 2018 I really started looking into management tools. I had smoked weed in college and I did drink, but I don’t actually drink anymore. I’m eight months of not drinking, which has been amazing for inflammation.
After I started learning, I was like, “God…” In 2018, I really realized, I was like, “There really isn’t a fucking cure for this.” I tried every…. There’s special diets that people tell you to do, certain birth controls, all this stuff. I did all of it; any and all of it. I was just like, “Wow, there really isn’t a fucking care for this.” I was like, “The weed really helps me and cannabis really helps me.” I started to learn a lot more about cannabis’ and CBD’s inflammatory properties, and how you can use it more for wellness, and other ways of consuming it.
Especially when I moved to LA, a lot of that all came together for me. I started to realize so much more. I used to smoke cigarettes. I don’t smoke cigarettes anymore. I used CBD to quit. I just really started building a life around not wanting to be in pain. That’s what I mentioned: you don’t want it to define you, but you do start to really mold your life to ways that you just can function. Having a job that didn’t need me in an office everyday was really crucial to me. Having outlets, like painting something off my device was really crucial to me. Being able to write and have creative outlets to express what I’m going through was really crucial to me. All of these things that I do now and that people know me for weren’t to be known for— it was to manage my life.
Rick: Yeah, to deal with it. It was part of your therapeutic setup.
Liz: Yeah, and it was a part of my coping mechanisms. I realized that other people wanted to learn about those coping mechanisms too, and so that’s when I started to really share that. It was really scary at first because I was like, “God, I’m going to talk about such a sensitive topic and such an intimate topic for some people that makes people uncomfortable.” I was like, “God, I really…”
Jeff: It’s like 10 times more intimate than the eggplant. I mean it’s up there.
Liz: Right, yeah. I really picked just the… God, talking about cannabis and women’s health? Could I have picked two more like-
Jeff: Controversial topics.
Liz: -controversial topics? I mean, come on.
Rick: That’s good. It’s nice to hear it so clearly stated.
Jeff: I also like the fact, I remember I read someplace where you said like, “I didn’t want to really mess with opioids,” and I think that’s super smart. I like the fact that you’re looking at it as a health and wellness as a whole health approach where you’re watching what you do consume, because those things do have inflammatory properties, and then also using different natural homeopathic methods to reduce the pain that you’re in. I think that’s going to be one of the biggest parts of medical marijuana moving forward, and rec people too as they get more sophisticated with their usage and their intakes and knowing where their limits are.
Liz: Yeah. My relationship with cannabis has changed so much. I used to use it in college and would just… but then I loved it and I was like, “Why do I love it?” I didn’t even know I was self-medicating, I guess, at the time but looking back, I can see what that was and how that worked. My relationship has changed so much with it. It’s really been a tool for me.
Over COVID, I wasn’t smoking for over a month. I was only using tinctures and edibles. Then I did pick up smoking a bit again and now I’m going to probably… I like to go through waves of it and just see what helps me the most and what helps me manage most. I see a lot of people with conflicting relationships with cannabis. I think it’s because they look for this cure-all, and it just isn’t there. Cannabis is not going to cure you of whatever it is you’re dealing with. It’s a tool. I think that with any type of medication, a lot of people in this country look to doctors and look to Western medicine and look to pharmaceuticals as a cure-all, and that’s not it. It’s a tool to-
Jeff: Yeah, it’s not a silver bullet. Yeah, agreed.
Liz: Exactly. It’s a tool to help you get to wherever it is that you need to go. For me, I had to learn that.
Rick: Yeah. I think there was a Far Side comic that Gary Larson wrote and it had two lines. “Changing life habits,” was one line and “Mind-altering drugs,” was the other line. The line to mind-altering drugs was backed up and no one was at the life changes line. I think maybe people have to focus less on prescription drug therapies as the only way to emerge from it.
I’m in my mid-forties, so I battle little things all the time. You get older and it’s just like dealing with pain and pain management starts to become a little bit more regular, at least in my 40s versus my 30s and my 20s and whatnot. I think being aware of the whole picture and how it fits in is really intelligent.
Liz: It’s an ecosystem. Yeah. Your body is an ecosystem. I think that we need a reshaping as to how we view our bodies and what we consume, and how we approach mind-altering substances. Why are you doing that? Are you escaping or are you using it to actually alter your mind to elevate it and get to a different…? Are you using it to progress or are you using it to hide? I’ve even had to have that conversation with myself.
That’s also why with opioids, I’ve used them before. After the surgery, I definitely needed them. Then I talked with my mom. I was like, “I need you to monitor these for me. When we’re done, we’re done and that’s it.” We had a very open and real conversation about that. It is scary, there’s a whole other epidemic happening in this country and it’s opioids 1,000%. I think that if people really had access to plant medicine and access to education around it, I think it could be life-changing for some people.
Rick: Yeah. That’s awesome. I think we should go to the crystal ball here because that was a great conversation, but we have to end our interview the same way we end all our interviews here. We call this The Green Repeal for a reason, because we are of the firm belief that we are marching towards some sort of federal legalization, we hope. We ask everybody if they want to put a-
Jeff: Put a box on, yeah.
Rick: Yeah, we’re going to put… in the pool, the baby pool for legalization, when you think it might happen. You can carve out any caveats that you want and you’re clear. You could say Friday or just when you think it’s going to happen, if you think it’s going to happen at all.
Liz: I know I gave this answer away a little bit.
Jeff: Yeah, you kind of messed it up, but we’ll fix that in post.
Liz: I’m sorry. [Crosstalk 01:06:20].
Rick: That one had air quotes around it though.
Liz: I know. If you had asked me this March 8th, I would have said maybe in the next five years. You’re asking me today and my answer has very drastically changed. I think that states need revenue. I think that if it won’t happen on a federal level this year, it will be poised to in the next year to maybe three years. I know that’s a general range, but I do think it’s going to happen across the states first very, very soon and then I think that federal is going to have to follow suit.
There’s already some legislation that’s being discussed for September. I don’t think it’s going to go through. Cannabis was a part of the conversation for PPP. There were some nuances there, like CBD eventually, I think, could get some relief, which is big. I can’t remember how much though, so don’t quote me on that. Yeah, I do think it’s coming much sooner. I think that’s been completely accelerated because of this.
You see delivery businesses really picking up especially. You see curbside businesses picking up. I think that if people can really show the revenue that they’re bringing in from this, I think the states are going to be… It’s like I said with the Hollywood stuff. It’s all about money and it’s always going to be about money. If they see money, they’re going to be more inclined. If they see money and structured businesses, they’re going to be more inclined to keep people employed and to give more relief to those people to further that employment. Because you have jobs, you have money— not just money, you have revenue and you have taxable revenue. I think it’s going to be a huge change in the next few months for states, and then a year to three years for federal.
Rick: All right, cool. That’s a solid answer.
Jeff: It is. It’s articulate. It’s better than just guessing.
Rick: Yeah.
Liz: Friday. Friday afternoon.
Rick: Yeah.
Jeff: It just feels right. It feels like Friday.
Rick: I think it’s going to be a Friday though. It would have to be.
Liz: It would have to be, right?
Jeff: Yeah, a Friday on 420. That would be ideal, I think.
Rick: Yeah. Is 420 [crosstalk 01:08:52]?
Liz: I don’t know if Congress can get it together enough for that.
Jeff: Do you think they even know? Some of them do, yeah.
Liz: Some of them might but wouldn’t say they did. Knowing the DC people, more people in DC smoke than… DC has a huge underground smoking culture but no one talks about it. No one talks about it. They’re like-
Jeff: I suspect our president is a [bigger 01:09:21] head. I’m just going to throw it out there. Yeah. Pretty sure.
Rick: I don’t think it mixes with Adderall very well.
Jeff: It’s what he plays golf on, man.
Liz: I don’t know.
Jeff: It’s how you play golf.
Rick: 420 [crosstalk 01:09:31].
Liz: He does it some way. He’s doing something. I don’t know if it’s weed.
Rick: Yeah. Anyway, Liz, it has been a pleasure speaking with you. You’ve been a spectacular guest. I really enjoyed our conversation. Super funny.
Liz: Thank you. You guys are spectacular hosts.
Rick: Oh gosh, thank you.
Jeff: Well, I am. I mean, Rick’s okay.
Rick: Yeah. One of us needs to be pretty. If anybody wants to find out about The Daily High Club, wants to join up, wants to just get some good info, where should they go? What should they do?
Liz: Yeah. They can visit www.dailyhighclub.com and then we’re @dailyhighclub on pretty much every social platform.
Rick: Awesome.
Liz: Then you can follow me @thatsbizzy on my personal Instagram.
Rick: Nice. Cool. Thank you so much once again for joining us today on The Green Repeal.
Liz: Awesome. Thanks for having me.
Rick: Cheers.
End of podcast