HOW BRANDS CAN USE THE METAVERSE TO ENHANCE EXPERIENTIAL CAMPAIGNS
BY BRIAN COUCH | SEPTEMBER 26,2022
Brands have always looked for new and innovative ways to reach consumers and focus on creating memorable experiences. With the metaverse, brands now have a whole new world to work with when it comes to experiential. The metaverse offers a unique blend of physical and virtual worlds that can be used to develop a specific type of immersive experience that will drive the business forward.
In this article, we will explore how brands can use the metaverse to enhance their experiential campaigns and increase sales. We will also discuss the benefits of using the metaverse and how it can help improve the performance of a marketing campaign.
What is the metaverse
The simplest definition of the metaverse is a virtual world that exists online. It represents thousands of different virtual communities, each with its own unique set of rules and regulations. The metaverse offers small and large companies a unique opportunity to engage consumers in a completely new context. Companies can use the platform to create virtual experiences that are derived to advertise goods and services to consumers.
What are the benefits of using the metaverse
One of the benefits of using the metaverse for experiential campaigns is that it allows you to reach a global audience while keeping the experience very personal. The metaverse is not limited by geographical boundaries or any government agency, which means that your campaign can reach people from all over the world that may be interested in your service or product. This is an especially powerful tool for brands that want to target international audiences with control on a global scale.
Another benefit of using the metaverse for experiential campaigns is that it offers a high degree of flexibility and allows consumers to process a custom experiential world. Brands can create virtual experiences that are tailored to their specific goals and objectives designed to sell the user the products highlighted.
The metaverse also allows brands to experiment with different marketing strategies and tactics. This rise in flexibility gives brands the ability to test new ideas and approaches without incurring the high costs associated with traditional marketing campaigns.
If you’re looking for a way to take your experiential campaign to the next level with innovation, the metaverse should be at the top of your list. With the metaverse, the sky is the limit.
NFTs and the metaverse?
In a sentence, non-fungible tokens (NFTs) are digital assets that are unique and cannot be replaced. NFTs have been developed for use in a variety of ways, from video game items to digital art. NFTs can be used in the metaverse to create unique experiences for community users. For example, an NFT could be used to unlock a special area in the metaverse or to give the user a special item.
Brands can use NFTs in the metaverse to support experiences that are memorable and valuable to users. This is a great way to engage with customers and generate loyalty. By offering an NFT as a reward, brands can incentivize customers to complete certain actions, such as making a purchase or visiting a virtual store. NFTs can also be used to create a sense of community and belonging among metaverse users.
These are just a few examples of how brands are using the metaverse to create innovative and immersive experiential campaigns. By leveraging the power of the metaverse, brands can take their marketing efforts to new heights.
How have brands used the metaverse and NFTs together
Hyundai
Hyundai created an interactive advertising experience in Roblox for people to gain knowledge about their new cars. The concept was designed to promote the brand and its products to a young audience. It allowed a person to test drive the cars before they bought them, and it also allowed Hyundai to show off their new cars to millions of people.
Samsung
Samsung opened the virtual doors to its My House metaverse experience on the first day of CES 2022. The company built a customizable digital home accessible using the Zepeto app — a metaverse platform. With the number of COVID-19 infections reaching new highs, many companies downsized their physical presence for CES this year — making virtual options like live streaming a booth from a phone or, in this case, a metaverse booth, a great way to share products with this future thinking group.
Burger King
Burger King launched its Keep It Real Meals in 2022 — selling orders curated by a trio of celebrity ambassadors- as part of its marketing to support the elimination of 120 artificial ingredients from its menu. The fast-food chain has partnered with the NFT marketplace Sweet on a set-completion game that aims to elevate the technology from digital art-based marketing toward real consumer engagement. Guests scan a QR code on the Keep It Real Meal box to receive one of three collective NFT game pieces. When the full set is collected, guests are provided a fourth NFT, a reward that could be a 3D digital collectible, free Whopper sandwiches for a year, autographed merchandise, or a chat with one of the campaign’s celebrity ambassadors.
Conclusion
The true value of the metaverse will be in experiential marketing—creating experiences that involve people and guarantee conversation, affect brand awareness, and brand loyalty. The metaverse will provide the most interactive and engaging ways to reach and connect with customers at scale now and into the future.
Join the conversation
What do you think about the metaverse and experiential marketing? In your opinion what are the benefits and challenges of using the metaverse for experiential campaigns?
Let us know in the comments below. We would love to hear your thoughts!