Today’s Cannabis marketers are facing the same challenges faced by the alcohol industry when Prohibition was reversed. Join alcohol beverage marketing experts and founders of SoHo Experiential, Rick Kiley and Jeff Boedges, as they interview various experts tracking the path to a “Green Repeal,” gaining insight into the question: how do you successfully market a product and navigate a “sin-dustry” that is on the verge of becoming legalized on a federal level?
Episode 001: A 30,000-foot View of the Cannabis Industry with Sean Everett
Welcome to the very first episode of The Green Repeal: the story of legal cannabis through the lens of marketers who know the unique challenges of working in highly regulated industries. Sean Everett is our first guest on the podcast and is here to give a 30,000-foot view of this fast-moving, rapidly-growing industry and the astounding returns that some are seeing. Sean then walks us through what the seed-to-sale process looks like and the opportunities (and vulnerabilities) that exist at each stage. Lastly, we talk at length about regulation and the marketing challenges unique to emerging players in the cannabis industry – and how they may be overcome in the future.
Episode 002: The Cannabis Law Landscape with Dan McKillop
Dan McKillop is an attorney and Cannabis Law Trailblazer who works with companies seeking to break into the medical or adult cannabis industries. Dan joins our podcast to break down the major differences between the medical and adult cannabis industries in America, the common barriers to entry that many people launching a business on either side face, and why Dan thinks full legalization will come sooner than later.
Episode 003: The Early History of Cannabis in America (19th Century – 1970s) with Adam Rathge
Adam Rathge holds a Ph.D. in American history from Boston College and has written extensively on the history of cannabis and marijuana in the United States. Adam joins our podcast to talk about the rise and fall of cannabis in the 19th and early 20th centuries, what ultimately led to the prohibition of marijuana across the United States, and what he’s thinking about as we continue to advance as a country toward full legalization.
Episode 004: The Recent History of Cannabis in America, 1970s-Present, with Emily Dufton
Emily Dufton is a researcher, widely-published drug historian, and author of Grass Roots: The Rise and Fall and Rise of Marijuana in America. Emily joins the podcast to talk about the changing perception of marijuana in America and its impact on our culture.
Episode 005: The Economics of Prohibition with Mark Thornton
Dr. Mark Thornton is a Senior Fellow at the Mises Institute and an economist who’s written and spoken extensively on the topic of prohibition. Today, Dr. Thornton joins the podcast to discuss why prohibitions never successfully squash demand for prohibited products, the common factors that both inspire prohibitions (and lead to their failure), and why he thinks we’re closer than ever to federal legalization.