Today’s Cannabis marketers are facing the same challenges faced by the alcohol industry when Prohibition was reversed. Join alcohol beverage marketing experts and founders of SoHo Experiential, Rick Kiley and Jeff Boedges, as they interview various experts tracking the path to a “Green Repeal,” gaining insight into the question: how do you successfully market a product and navigate a “sin-dustry” that is on the verge of becoming legalized on a federal level?
Episode 001: A 30,000-foot View of the Cannabis Industry with Sean Everett
Welcome to the very first episode of The Green Repeal: the story of legal cannabis through the lens of marketers who know the unique challenges of working in highly regulated industries. Sean Everett is our first guest on the podcast and is here to give a 30,000-foot view of this fast-moving, rapidly-growing industry and the astounding returns that some are seeing. Sean then walks us through what the seed-to-sale process looks like and the opportunities (and vulnerabilities) that exist at each stage. Lastly, we talk at length about regulation and the marketing challenges unique to emerging players in the cannabis industry – and how they may be overcome in the future.
Episode 002: The Cannabis Law Landscape with Dan McKillop
Dan McKillop is an attorney and Cannabis Law Trailblazer who works with companies seeking to break into the medical or adult cannabis industries. Dan joins our podcast to break down the major differences between the medical and adult cannabis industries in America, the common barriers to entry that many people launching a business on either side face, and why Dan thinks full legalization will come sooner than later.
Episode 003: The Early History of Cannabis in America (19th Century – 1970s) with Adam Rathge
Adam Rathge holds a Ph.D. in American history from Boston College and has written extensively on the history of cannabis and marijuana in the United States. Adam joins our podcast to talk about the rise and fall of cannabis in the 19th and early 20th centuries, what ultimately led to the prohibition of marijuana across the United States, and what he’s thinking about as we continue to advance as a country toward full legalization.
Episode 004: The Recent History of Cannabis in America, 1970s-Present, with Emily Dufton
Emily Dufton is a researcher, widely-published drug historian, and author of Grass Roots: The Rise and Fall and Rise of Marijuana in America. Emily joins the podcast to talk about the changing perception of marijuana in America and its impact on our culture.
Episode 005: The Economics of Prohibition with Mark Thornton
Dr. Mark Thornton is a Senior Fellow at the Mises Institute and an economist who’s written and spoken extensively on the topic of prohibition. Today, Dr. Thornton joins the podcast to discuss why prohibitions never successfully squash demand for prohibited products, the common factors that both inspire prohibitions (and lead to their failure), and why he thinks we’re closer than ever to federal legalization.
Episode 006: The Social and Political History of Prohibition with William Rorabaugh
If you dive deep into the history of federally forbidden substances, you start to see clear parallels in the history of alcohol and cannabis when it comes to how prohibitions occur (and why they fall apart). Dr. William Rorabaugh is here to talk all about it. He’s the author of several books, including The Alcoholic Republic: An American Tradition, American Hippies, and Prohibition: A Concise History. Outside of writing and teaching, he’s held several distinguished positions, including Board President for the Alcohol and Drug History Society and Managing Editor of the Pacific Northwest Quarterly.
Episode 007: How Maine is Preparing for Adult-Use Legalization – A Talk with Evergreen Cannabis Co.
Today, the Evergreen Cannabis team joins the podcast to talk about what brought them into the cannabis industry from their culinary and medical care backgrounds, and what they’re doing to prepare for adult-use legalization in Maine. You’ll hear all about the unique hurdles they’ve overcome as they’ve built out their business, the financial challenges they’ve faced in working with bankers and investors, and how to ensure that customers have great experiences, no matter what they need.
008: How Cannabis Companies Can Embrace Inclusivity with Mary Pryor
Mary Pryor is the Co-Founder of Cannaclusive, a company created to facilitate fair representation of minority cannabis consumers. At Cannaclusive, she helps brands to communicate with diverse audiences and ensure that minority consumers are not an afterthought, but a valued ally in the fight for legalization and destigmatization.
Today, Mary joins the podcast to talk about the racism at the heart of American cannabis laws, how citizens can become activists and help her in her work to change these policies, and how both states and growing brands can help to build a more inclusive industry.
009: An Insider’s View of the Medical Cannabis Industry with Jennie Leuzarder
In today’s conversation, we’re speaking with Jennie Leuzarder, VP of Sales and Marketing for Vireo – a fast-growing medical cannabis company that currently holds operations in 11 different states
Jennie shares how they’re working to shake cannabis’s decades-old association with hippies, the complications of Vireo’s licenses, and how Jennie’s background in alcohol sales translates into this bold new world.