Stoli Crushed

Homecoming Tour

The Challenge

To launch their flashy new line of vodka flavored with real fruit juice, Stoli asked us to think up a way to disrupt the world of sampling in the on-premise.

The SOLUTION

We came out with a bang. The Stoli Crushed Homecoming crew including a hype team and professional drum line toured the nation encouraging consumers in intellectual hubs to Taste the Vibe.

Our spirited drum line played the crew into accounts with branded light-up kits. Highly-trained promotional staff offered samples of Stoli Crushed and kept energy high with an opportunity to crush the competition in a friendly round of flip cup.

THE RESULTS

54

Events Executed

5,000 +

consumers reached

1,400

sales post-interaction

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