To launch their flashy new line of vodka flavored with real fruit juice, Stoli asked us to think up a way to disrupt the world of sampling in the on-premise.
We came out with a bang. The Stoli Crushed Homecoming crew including a hype team and professional drum line toured the nation encouraging consumers in intellectual hubs to Taste the Vibe.
Our spirited drum line played the crew into accounts with branded light-up kits. Highly-trained promotional staff offered samples of Stoli Crushed and kept energy high with an opportunity to crush the competition in a friendly round of flip cup.