By locking in coveted real estate in the Soho neighborhood, we ensured the activation would not only be a destination for loyal L+T shoppers, but that the brand would co-opt a younger audience as well.

The exterior paid homage to L+T’s iconic former flagship store, while inside consumers could find a selection of giftable merchandise, photo opportunities and a Le Tote shop-in-shop. We integrated an on-site measurement service and digital sign up for Le Tote, and launched the whole affair with a media and influencer fête. The activation has been featured in NYT, CNN and BoF, among others.