The Challenge
Tales of the Cocktail is one of the bar industry’s annual headliners, bringing together trade members from around the world to share knowledge, resources, and (for sure) some of the tastiest concoctions ever sipped. And 2022 was Campari America’s triumphant return to the New Orleans-based event with their beloved portfolio in tow.
Soho’s mission? To design seven invite-only FOMO-inducing events bringing to life ten core brand stories, fueling discovery and deepening relationships with influential members of the global spirits community. Piece of (king) cake, right?
The SOLUTION
From bucket-list performances at iconic venues, to signature cocktails invented by world-renowned bar partners, to flavors and sounds inspired by the heart and soul of the portfolio – Campari Group’s events could not be missed. Each event was designed to build affinity, increase awareness, drive social sharing while creating a positive sentiment surrounding the portfolio.
We gave guests a peek behind the gates at Preservation Hall, a view from the top of the quarter with a signature frozen Dante cocktail in hand, a first look at Campari Academy’s Perspectives series, and a hidden terrace Soca dance party. And we’re ready to do it all again next year.
THE RESULTS
3,074
Total Attendance
5,988
Total Drinks Served
4.6M
Total Social Impressions
